Adyen unifies Tod's global payments across 115 stores

Adyen has partnered with Tod's to unify the luxury brand's global payments operations. The rollout covered more than 115 stores in 14 countries and Tod's eCommerce business in 35 markets.

The agreement brings together Tod's store and online payment systems on a single platform, including Pay by Link. The rollout across Tod's multibrand, multichannel operations was completed in three months.

Before the change, Tod's worked with different acquiring partners across regions. It wanted a more consistent approach to managing payments across physical and digital channels, reduce complexity for finance teams, and ease the burden of fragmented systems.

The new arrangement has already created more standardised information flows for finance and treasury teams at headquarters and regional level. In turn, this has shortened acquiring and reconciliation processes and improved data quality.

The project also lifted authorisation rates, with online transactions reaching close to 90% and in-store transactions almost 95%. The figures point to stronger transaction approval performance across Tod's sales channels after the migration.

Operational changes

The unified model reduces the time and one-off costs involved in entering new markets or adding payment methods. Tod's chose Adyen in part because it needed a partner that could support local payment preferences across regions without requiring separate integrations in each market.

For retailers operating across multiple countries, payment systems often become more complex as online and store networks expand. Different acquiring relationships, local payment options and separate reporting structures can create additional work for treasury and finance teams, especially in businesses that need a consistent customer experience across markets.

Tod's is a luxury group with multiple brands and an international retail footprint, making the payment consolidation a broad operational project rather than a limited technology change. The inclusion of stores, eCommerce and Pay by Link suggests the work covered both customer-facing checkout processes and back-office payment administration.

Andrea Mercuri, Head of Group Treasury at Tod's Group, outlined the company's rationale for the change.

"In our industry, product quality must always go hand in hand with the quality of relationship management and service. This also means paying close attention to the evolution of payments to fully meet customer expectations while making our internal processes more efficient," said Andrea Mercuri, Head of Group Treasury at Tod's Group.

"By partnering with Adyen, we aim to simplify operations across markets and channels, with a solid and scalable foundation on which to keep building, at a time when new technologies such as AI are also opening up further opportunities for optimisation," Mercuri said.

Luxury retail

The deal reflects a wider push by luxury retailers to make payments less visible in the buying process while improving the reliability of the systems behind the scenes. In this segment, customer service standards in boutiques and online stores are closely tied to checkout speed, payment acceptance and the ability to offer local payment methods in different countries.

Ben Wong, General Manager of Southeast Asia and Hong Kong at Adyen, said the focus in luxury retail goes beyond faster checkout.

"For luxury brands, creating a frictionless experience isn't simply about making payments faster. It's about making them almost invisible, so the conversation, the relationship and the emotion behind the purchase remain uninterrupted," said Ben Wong, General Manager of Southeast Asia and Hong Kong at Adyen.

"In a rapidly shifting market, we are proud to equip Tod's with a single platform that drives swift implementation, caters effortlessly to local payment habits and readies them for next-generation retail technologies while preserving the relationship between the brand and the customer," Wong said.