Constructor named Gartner leader in search & discovery

Constructor has been named a Leader in Gartner's Magic Quadrant for Search and Product Discovery, ranked furthest for Completeness of Vision and highest for Ability to Execute.

This is the second consecutive year Constructor has been listed as a Leader in the eCommerce search and product discovery market. The company, whose software is used by retailers including Sephora, Under Armour, The Very Group, White Stuff and Target Australia, said the report placed it ahead of all other vendors assessed.

Search and product discovery software sits within digital commerce systems, helping shoppers navigate catalogues, filter results, compare products and choose what to buy. Gartner said the market would be worth about USD $17.41 billion in 2025 and is expanding as retailers seek more personalised search experiences and adopt generative AI tools.

The ranking adds to a run of analyst recognition in a segment drawing more attention as retailers look beyond standard site search. Constructor said IDC and Forrester had also recently ranked it as a leader in related assessments.

Constructor's announcement also argued that specialist eCommerce search providers can outperform larger general technology groups in retail settings. It said it had run 11 A/B tests against Google's retail search technology at major retailers across fashion, home goods and beauty, winning all 11 on measures including conversions and revenue.

The claim reflects a broader eCommerce debate over whether product discovery is becoming a specialised AI category rather than an extension of general web search. Retailers increasingly want systems that can interpret intent, adapt results to shopper behaviour and work consistently across search, browse, recommendations and conversational interfaces.

Constructor said its platform is built for that retail-specific use case. Its software manages discovery across on-site search, browsing, recommendations, AI shopping assistants, retail media, email, push notifications and off-site channels.

At the centre of the platform is what Constructor calls its Commerce Reasoning Engine, which learns from shopper behaviour and adjusts results and recommendations accordingly. The system is designed to respond not just to keywords or product attributes, but to the goals shoppers bring to a purchase.

That matters in categories where buyers often describe desired outcomes rather than precise specifications. A shopper looking for "an outfit that makes me look confident" or "makeup that's polished and natural" may not use conventional product terms, creating a challenge for standard retail search systems.

Growth claims

Constructor also outlined recent growth, saying its customer base rose 82% year on year and its platform handled 322 billion product discovery interactions over the past year.

Those figures suggest rising retailer demand for tools that can shape more of the online shopping journey, particularly as AI assistants and conversational commerce begin to influence how consumers browse and buy. Constructor has recently expanded in those areas with tools for conversational shopping and software aimed at merchandising teams.

Retailers have been testing a range of AI-led commerce products as they try to improve conversion without replacing their wider eCommerce infrastructure. Gartner noted that dedicated search and product discovery software is often seen as a relatively cost-effective way to improve the customer journey on the path to purchase.

Eli Finkelshteyn, Chief Executive Officer and Co-Founder of Constructor, said the recognition reflected the company's product development and customer results. "We are incredibly proud of our position in this year's Magic Quadrant and believe being positioned furthest in Vision and highest in Execution reflects Constructor's years of innovation and focus on strong customer outcomes," Finkelshteyn said.

He also pointed to shifting shopper expectations across channels. "AI is rapidly changing how people shop today, and the channels through which they shop. Buyers increasingly expect connected experiences that understand them and tailor to them, adapt to their needs, and help them find the right products with less effort. And retailers and brands want to give their shoppers that experience in every channel they power. We're excited to help shape this future alongside our customers, and proud of the dramatic and meaningful results they achieve," he said.