Coto appoints Anurag as co-founder for global expansion

Coto, an emotional wellness platform offering 24/7 live consultations, has appointed Shefali Anurag as its co-founder.

Following her previous role as Vice President of Marketing at Coto, Anurag will continue to lead the brand's marketing strategies while taking on expanded responsibilities aimed at driving the company's vision and enhancing its multi-modal wellness offerings.

In her new position, Anurag will focus on scaling Coto's global presence, pinpointing new revenue opportunities, and enhancing user interaction. Additionally, she will oversee innovation and service scalability to reinforce coto's standing in the emotional wellness sector.

Anurag brings over 12 years of leadership and marketing experience, having worked with global brands including Amazon, Agoda, Pomelo, and ZipDial (now known as X/twitter India). Her expertise spans brand-building initiatives, market expansions, and PR campaigns, which will be pivotal to driving Coto's growth and influence in the emotional wellness sector.

Her experience in technology, e-commerce, and fashion industries has seen her lead multiple media launches, including funding rounds, acquisitions, and product rollouts across key Asian markets such as India, Thailand, Vietnam, the Philippines, Singapore, and Japan.

Welcoming her appointment, Tarun Katial, founder and CEO of Coto, stated, "We are excited to welcome Shefali as a co-founder at coto. Her strategic depth, creativity, and expertise in digital growth and brand storytelling will be pivotal as we expand our reach in the emotional wellness space. Together, we are committed to making mental and emotional well-being more accessible, personalized, and effective for individuals everywhere."

Reflecting on her new role, Anurag commented, "Throughout my career, I've been driven by a passion for building brands that create real impact. Stepping into this role as co-founder at coto is an exciting opportunity to bring that passion into the realm of emotional wellness—a journey that goes beyond traditional therapy. At coto, we recognize that healing is multifaceted, encompassing not just therapeutic support but also karmic healing and seeking answers through astrology and tarot. Mental well-being should be holistic, personalized, and accessible, and I'm thrilled to work with this incredible team to expand coto's reach and offer more people around the world a truly transformative healing experience."

Shefali Anurag is currently pursuing an Executive Master's in Luxury Management from ESSEC Business School, Paris, and Parsons School of Design. She holds an M.Sc. in Economics from Symbiosis International University and has participated in exchange programs at Stanford University and NUS, Singapore. Her expertise includes branding, sustainability, and digital innovation, which she will employ to advance Coto's wellness solutions.

Aside from her professional commitments, she is an advocate for animal welfare and human rights.