Customer Catalyst launched to help tech marketers with video content

AZK Media, a well-recognised Technology PR and marketing agency, has announced the launch of a new venture named Customer Catalyst. This initiative is designed to meet the escalating demand for high-quality video content in the Asia-Pacific (APAC) region. With the effectiveness of video marketing content becoming increasingly evident, this new business entity aims to capitalise on the growing need for customer-led video marketing.

According to recent research, 64% of businesses have reported an increase in website conversions after incorporating customer testimonial videos into their marketing strategies. Moreover, 93% of businesses attribute customer acquisition directly to video content. Recognising this trend, AZK Media has established Customer Catalyst to focus exclusively on delivering top-notch video content to a diverse range of businesses.

Wayne Williams, Co-Founder and Business Director of AZK Media, will oversee Customer Catalyst operations. Williams highlighted that the new venture is intended to attract businesses across various sectors that may not typically engage with AZK Media's broader PR services.

"Video content has always been an integral part of AZK Media's offerings and will continue to be so," stated Azadeh Williams, Co-Founder and Managing Director of AZK Media. "With Customer Catalyst, businesses can directly access outstanding video content without committing to comprehensive PR service packages."

Wayne Williams further emphasised the untapped potential of video content in today's marketing landscape. He noted that the next generation of business decision-makers, who are predominantly digitally native, favour visual and video-led content. Such content, including customer testimonials, case studies, and thought leadership discussions, is crucial in humanising brands and offering the social proof needed to attract new prospects.

Azadeh Williams added that Customer Catalyst complements AZK Media's existing capabilities in driving successful customer advocacy marketing campaigns. "Businesses that prioritise their customers in their marketing and PR strategies are the ones that thrive," she said. "Engaging video content that showcases customer experiences is essential for driving demand and achieving success in owned, earned, and paid media."

Billy Loizou, Area Vice President of APAC at Amperity, expressed satisfaction with the outcomes of leveraging video marketing. "Our customer testimonial video has been a tremendous asset as we expand across APAC," he remarked. "The video highlights the key benefits of our platform and the exceptional results achieved by one of our leading APAC customers, and it continues to be a valuable resource across our PR, social media, and inbound campaigns."

AZK Media was established in 2017 and has built its reputation serving clients in the B2B AI, BI, data, martech, adtech, tax, and finance sectors. The agency's capability to scale marketing and PR campaigns has garnered recognition from industry observers B&T and Mumbrella. Its roster of clients includes prominent organisations such as Amperity, GfK, SnapLogic, Eagle Eye, and Nexxen, who benefit from AZK Media's deep industry knowledge and innovative approach to public relations and marketing.