Indosat launches AI suite for Indonesia supply chains

Indosat Ooredoo Hutchison has launched a supply chain industry forum in Indonesia and used the event to present 27 AI-led solutions for transport, distribution and logistics operators.

The package is positioned as a response to rising trade volumes, tighter delivery expectations and pressure to control costs. The offerings are grouped into six areas: operations; command and control; customer engagement; revenue tools; security; and analytics.

The event, billed as Indonesia AI Day for Supply Chain, brought together stakeholders from transportation, distribution and logistics. Indosat framed the forum as a response to operational complexity and the need for more integrated, data-driven systems across supply chains.

Figures cited from Indonesia's Central Statistics Agency pointed to the scale of the domestic market. By 2024, Indonesia had about 16,080 warehousing and courier expedition companies in operation, based on 2025 agency data.

Portfolio focus

Indosat's supply chain line-up spans connectivity, operational systems and software tools. It includes private network connectivity, IoT telemetry, fleet management services, and AI video analytics for monitoring and incident detection.

On the customer and service side, it highlighted AI chatbots and omnichannel platforms, along with cybersecurity services, advanced analytics and executive dashboards for logistics decision-making.

The portfolio is presented as modular, with different combinations pitched to transport operators, warehouse and facility managers, and broader distribution networks. Indosat said the same digital foundations can apply across the supply chain, from vehicles and depots to customer interaction channels.

Transport use cases

For transportation operators, Indosat highlighted Fleet Management, Fleet Vision, Vision AI and IoT Telemetry. The tools are positioned around tracking vehicle movement and asset utilisation, as well as real-time performance and safety monitoring.

It also pointed to predictive maintenance as a practical fleet application of AI, citing industry benchmarks that suggest AI-driven predictive maintenance can reduce unplanned downtime by up to 50% and extend vehicle lifespans.

Distribution and cold chain

For distribution and logistics providers, Indosat highlighted Cold Chain Monitoring and Asset Tracking. The tools focus on location visibility and monitoring conditions during transit or storage. They are aimed at industries with strict handling requirements, such as food and pharmaceuticals, where temperature and integrity controls are central to service levels.

Indosat also framed real-time data collection as a way to respond faster to disruptions and customer queries. It cited global benchmarks indicating that supply chain digitisation and AI adoption can improve customer support response times by 40% to 50%.

Facilities and energy

At the facility level, Indosat presented Smart Facility, Energy Management, Connected AGV and Unified Command Centres. These are positioned as tools for workflow management and operational oversight, with links to energy efficiency and more consistent end-to-end operations.

Indosat also pointed to warehouse automation driven by IoT and AI, citing industry experience that these approaches can speed up fulfilment, lower operating costs and reduce delivery delays.

Security and analytics

Cybersecurity and critical infrastructure protection form another part of the portfolio. Indosat grouped these elements under "Secure & Trusted Critical Infrastructure", reflecting concerns around data, system availability and the risk of disruption in logistics networks.

It also highlighted analytics and decision tools under "Predictive & Intelligent Decision Making". Indosat cited benchmarks suggesting that wider digital and AI adoption in supply chains can lift revenue by 15% to 30% through customer engagement and pricing improvements, raise operational efficiency by 30% to 40%, and cut theft and fraud by up to 50% in some settings.

Industry messaging

Muhammad Buldansyah, Director & Chief Business Officer at Indosat Ooredoo Hutchison, said manual processes are increasingly out of step with market demands.

"Today's supply chain can no longer rely on manual processes. Logistics activities are becoming increasingly complex, demanding fast and easily understood information. Industry players also need to see the movement of goods and fleets in real time so operations can run more smoothly, and decisions can be made in a timely manner. In response to these needs, Indosat is driving the adoption of AI-based technologies so processes across this sector are connected and help industry players manage operations in a more measurable way," Buldansyah said.

Indosat operates in Indonesia as a digital telecommunications provider, selling a mix of connectivity and digital services. Alongside cellular services, it offers ICT solutions, data centres and fibre services, as well as electronic payment and financial services through subsidiaries and affiliates.

Indosat expects continued interest from logistics and distribution groups as they invest in greater visibility, automation and control over multi-party supply chains.