Emtek expands Google Cloud AI tools for media production

Emtek Group has expanded its collaboration with Google Cloud on generative AI tools for media production, following the use of an internal AI platform on an animated series in Indonesia.

The Indonesian media group is extending VidioGen, a production platform built by Vidio's technology team using Google Cloud tools, across its broader media and entertainment portfolio. The system is designed to support creative and production staff with tasks including asset generation, shot composition and editing.

The wider rollout builds on its work on New Keluarga Somat, a revived version of an animated series that first aired on Indosiar in 2013. The show follows a family from Central Java adjusting to life in a metropolis and was updated for audiences on Mentari TV and Vidio.

Emtek said using VidioGen on the series helped maintain animation quality while cutting redevelopment time and costs by 30%. It added that the programme became the top local animated show during Ramadan 2026, with audience share rising 74% in free-to-air prime time and 90% in Sahur TV slots from a year earlier.

Indosiar, Vidio and Mentari TV are all part of Emtek's media operations. The group's previous use of Google Cloud AI has included systems to improve television advertising yield and semantic search tools for content discovery.

Creative tools

VidioGen includes outpainting and inpainting tools, which allow production teams to extend or alter existing frames without redrawing scenes from scratch. Emtek said these functions help artists, cinematographers and visual effects teams adjust imagery, textures, props and lighting more quickly.

The platform uses production bibles to maintain visual consistency across scenes and avoid what Emtek described as visual drift. The company added that AI outputs are grounded in the narrative and art direction established by human creative teams.

Emtek is also adding transcription, subtitling and dubbing functions to the platform. These tools are intended to help linguists adapt stories for audiences across Indonesia and in overseas markets while preserving humour, slang and emotional tone.

A separate system called Vivi, short for Vidio Vision, is being used to analyse footage and extract promotional material. According to Emtek, the tool can identify plot points and emotional moments in long-form video and turn them into highlight reels and images for marketing teams.

Wider rollout

Beyond content production, the group is introducing more AI applications for staff across its businesses. Employees will be able to build no-code AI agents for routine work in applications such as Gmail, Google Drive and Google Chat, and use Gemini Enterprise to work with Google-built, Emtek and third-party agents.

Emtek has also established an AI Centre of Excellence to oversee further deployment across its portfolio companies. Areas under review include multimodal systems for analysing sports footage for near-real-time content creation, knowledge graph technology for scriptwriting and custom agents for game development.

Sutanto Hartono, managing director of Emtek Group, said the company sees AI as a tool to support rather than replace creative workers. "The foundation of the creative industry will always be its people-writers, directors, actors, and the many other professionals who bring stories to life. Technology has proven to be a powerful enabler, helping our teams enhance their work, produce more efficiently, and ultimately deliver higher-quality storytelling," he said.

He linked that approach to the company's early results with New Keluarga Somat. "We believe the future of content will be anchored on collaboration between creators and AI, unlocking new possibilities, with New Keluarga Somat as an early example. With Google Cloud, we will continue scaling VidioGen and our 'Studio of the Future' initiatives while keeping human artistry and cultural authenticity at the heart of Indonesian storytelling," Hartono said.

Google Cloud said the project reflects broader demand from media companies for AI tools that fit into existing workflows rather than replace them. Mark Micallef, managing director for Southeast Asia at Google Cloud, said the partnership had given Emtek a foundation for wider adoption.

"While humans have always been storytellers, technology provides the means to share our worldviews and experiences in increasingly profound ways," Micallef said. "Emtek's success with VidioGen affirms that Google Cloud's full-stack AI can help media professionals turn technical hurdles into creative runway. By providing indemnification, instituting robust usage policies, and ensuring our customers retain full intellectual property ownership, we've established the responsible framework Emtek needs to scale its 'Studio of the Future' vision and bring more culturally rich narratives to viewers across the region."