Impressive launches Skailed to automate SEO landing pages

Impressive has launched Skailed, a new SEO tool designed to automate the creation of SEO-optimised landing pages.

The development of Skailed represents a significant advancement for eCommerce, providing businesses with the means to enhance their online traffic and revenue through SEO. Impressive, recognised by the AFR Most Innovative Companies Award for Skailed, demonstrates a commitment to addressing complex marketing challenges with technology.

The creation of Skailed was driven by Sam Makwana, Head of SEO at Impressive, who developed the tool in response to a client's need for a scalable, automated system for building landing pages. The tool was developed over the course of a year, using an AGILE-based approach within Impressive Labs. "Many agencies rely on third-party tools to solve complex problems, but we wanted to create a solution tailored to our clients' unique needs," Makwana explained. "Skailed is a direct response to the challenges our clients face, and its success is driven by continuous iteration based on client feedback and data."

Skailed addresses one of the most time-consuming processes for businesses—creating SEO landing pages manually. By automating this, Skailed helps businesses improve SEO performance, reducing the time and costs associated with manual optimisation. The tool can create, optimise, and index hundreds of landing pages in under four hours, targeting high-intent shoppers effectively. This process aims to increase conversion rates significantly and provide businesses with an advantage without additional spending on paid media.

The tool has been designed to be scalable, applicable for businesses of various sizes and across different industries, with seamless integration with platforms such as Shopify to enhance programmatic SEO efforts.

Impressive's achievement with the AFR Most Innovative Companies Award highlights the potential for digital marketing agencies to drive industry progress. Unlike traditional software companies, Skailed was developed internally by Impressive, allowing for continuous optimisation based on direct user feedback. "Winning the AFR award for Skailed is a testament to the hard work and creativity of our team," remarked Robert Tadros, CEO of Impressive. "We are incredibly proud to be recognised for pushing the boundaries of what digital marketing agencies can achieve through innovation."

Skailed is already yielding positive results for companies such as Space Furniture, The Memo, Mattel, and Scanlan Theodore. Impressive plans to extend its capabilities to other content management systems, aiming to further establish Skailed as a key player in digital marketing technology.