StarHub partnership to boost digital services in Philippines

StarHub and Trends and Technologies have signed a Memorandum of Understanding to support digital transformation initiatives for businesses in the Philippines.

As part of its broader strategy to expand its enterprise footprint across Asia, StarHub is collaborating with Trends and Technologies, a systems integrator and ICT solutions provider headquartered in the Philippines, to bring its Modern Digital Infrastructure platform to the local market. This platform, powered by Cloud Infinity, will be integrated with Trends' capabilities in cybersecurity and systems integration.

The partnership aims to deliver robust local support and enhanced user experiences for businesses in the Philippines. By combining resources, the two organisations seek to simplify complex digital transformation processes, enhance business continuity, and empower enterprises to innovate with increased agility and confidence in a changing economic and technological landscape.

Tan Kit Yong, Head of Enterprise Business Group at StarHub, said, "This partnership reflects our commitment to meeting enterprises and citizens where they are, with solutions that are secure, scalable, and built to deliver real results. In Singapore, we've seen how this approach helps organisations simplify transformation and drive meaningful outcomes. Together with Trends, we are bringing that same focus to the Philippines, making innovation more accessible, practical, and connected to real business needs and people."

Hasan Fard, Chairman and Chief Executive Officer of Trends and Technologies, commented, "By combining our deep expertise and capabilities in cybersecurity, managed services, and technology-enabled business services with StarHub's modern digital infrastructure solutions, we're creating a powerful partnership that helps businesses in the Philippines simplify operations, strengthen digital foundations, and grow with confidence in a fast-evolving landscape."

The agreement will see the two companies pursue a unified go-to-market strategy in the Philippines, including the development of co-branded solutions and bundled offerings. Collaborated sales and marketing activities are designed to accelerate the adoption of scalable and sustainable technologies for local enterprises.

Through this partnership, StarHub and Trends intend to enable organisations to streamline their operations and digital transformation journeys, adopt scalable technology, and ensure business continuity with resilient cybersecurity measures. A core focus is providing reliable, on-the-ground expertise to organisations throughout the Philippines, helping them adopt technology in a way that is tailored to their specific needs.

The combined efforts of StarHub and Trends will also prioritise enhancing the end-user experience and supporting enterprises in innovating at a pace that is responsive to the evolving demands of the modern business environment. Enterprises are expected to benefit from access to both StarHub's managed services and Trends' longstanding local expertise in systems integration and cybersecurity.