eCommerce News Asia logo
The latest digital commerce news for Asian businesses
Story image

Upstream and Socital to trial global retail marketing solution

By Mitchell Hageman
Fri 4 Feb 2022

Trials will soon be underway for a new mobile retail marketing solution, created as part of a partnership between Upstream and Socital.

Upstream hopes to bolster its marketing capabilities in the eCommerce space, and they say Socitals specialised data analytics solutions will help them grow within the market.

Automation and social media are the key focuses, with the implementation of a converged marketing automation SaaS offering. This new technology is set to make it easier for consumers and businesses to roll out their targeted marketing solutions in the eCommerce space.

It will also help convert more traffic over the mobile, which is increasingly becoming the top channel for eCommerce sales.

With Socital already embedded in the eCommerce ecosystem, there are currently implementations of their other tech available on numerous popular platforms, including Shopify and Wix.

Cart abandonment and exit intent solutions are just some of the analytical powers that will be utilised in the partnership.

Under the terms of the agreement, Upstream secures the technology and expertise of Socital in the eCommerce domain. An extended team has already started working on integrating Socital technologies, including the SaaS related platform.

"We see eCommerce as the next major industry sector to be transformed by mobile marketing and marketing automation," says Upstream CEO  Dimitris Maniatis.

"The addition of Socitals technology and expertise in this space will therefore enable us to speed up our go-to-market with a comprehensive solution for online retailers seeking to dynamically engage with customers across multiple channels and platforms."

Societal CEO Theofilos Vasileiadis agrees the partnership will enhance solutions and create better opportunities in the eCommerce space globally.

"Success in online retailing is increasingly being driven by the ability to tailor customer experiences which means retailers being able to seamlessly collect first party data and dynamically adapt to online behaviours," he says. 

"Today's partnership between Upstream and Socital is designed to capitalise on these trends and unlock new opportunities with leading brands around the world."

Socital will continue to operate as an independent company under a non-compete clause with Upstream.

The pilot version of the combined Upstream-Socital platform will be trialed next month with three major retailers in Greece. Sephora, Pandora and attrattivo have all been chosen as subjects and will test the technology first before it is rolled out globally.

Upstream currently delivers multi-channel campaigns for mobile operators and large global brands across industries, including Amstel, Gameloft, Nokia, and Vodacom.

Related stories
Top stories
Story image
CRM
Zendesk announces new conversational CRM solutions
“The last few years have made it obvious that digital is the front door, convenience is paramount and relationships are anchored in conversations."
Story image
Artificial Intelligence
SAS unveils AI experience to improve kids' batting abilities
SAS has created The Batting Lab, an interactive experience using AI, computer vision and IoT analytics to help kids improve their baseball and softball swings.
Story image
SAS
New SAS service overcomes subscription fatigue for media companies
SAS has launched SAS 360 Match which helps media companies move towards a AVOD model to generate revenue as subscribers cancel.
Story image
Gaming
Mastercard users can now use rewards points in gaming
Mastercard has launched Mastercard Gamer Xchange (MGX), allowing APAC consumers to convert their rewards points into gaming currency.
Story image
Open banking
A look at the rewards and risks of open banking - report
RiskBusiness says its report on open banking finds that while it holds much potential, financial services firms need to ensure they have robust, risk processes.
Story image
Digital Marketing
Smith Brothers Media to drive marketing enhancements for Emperor Champagne
SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance. 
Story image
CRM
Freshworks launches new CRM with Shopify availability
Freshworks has launched a new customer relationship management (CRM) solution, which has also been made available on the Shopify apps store.
Story image
Informatica
Informatica launches new Intelligent Data Management Cloud for retail
Informatica has announced the launch of its new Intelligent Data Management Cloud (IDMC) for retail, with the aim of helping solve problems related to data fragmentation and complexity.
Story image
Machine Learning
Moloco launches updates to Cloud Demand-Side Platform
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.
Story image
Microsoft
FIS Modern Banking Platform now available on Microsoft Azure
FIS says the partnership will expand its digital online banking to markets like New Zealand, the United Kingdom and Thailand
Story image
Amazon Web Services / AWS
Databricks strengthens AWS partnership with new Lakehouse offering
Customers will experience faster onboarding and unified account administration to make building a Databricks Lakehouse on AWS easier.
Story image
Gartner Magic Quadrant
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
Sift
Navigating digital fraud and dispute can be tough. The Q4 2021 Digital Trust & Safety Index by Sift can give helpful insights to your business on keeping safe and prepared online.
Link image
Story image
Mobility
Hands-on review: STM laptop bags
The advent of hybrid working has meant we need laptop bags. We got our hands on two of the most popular laptop bags from STM.
Story image
Customer experience
Dell Technologies expands edge innovations for retailers
Dell Technologies has announced the expansion of its edge solutions to help retailers quickly generate more value and deliver enhanced customer experiences.
Story image
Remote Working
Better tech key to adapting to the hybrid workplace - Adobe
The shift to hybrid work has been a boon for many information workers, but also comes with its share of challenges, particularly with regards to technology.
Story image
CRM
Salesforce launches AI-based insights with CRM Analytics
Salesforce announces CRM Analytics, AI-based insights for sales, marketing, and service teams in every industry.
Story image
Fintech
Airwallex announces global expense management platform
Airwallex has announced the launch of its global Expenses platform, offering modern solutions for organisations to manage their expenses in a quick, seamless and straightforward manner.
Sift
Connected e-commerce apps are the future of retail and higher revenue growth. Read the new ebook by Sift to find out how to maximise your business potential.
Link image
Story image
SaaS
Forrester Research names BigCommerce a Strong Performer
BigCommerce has announced it has been named a Strong Performer by Forrester Research in both the Forrester Wave: B2C Commerce Solutions, Q2 2022 and the Forrester Wave: B2B Commerce Solutions, Q2 2022 reports.
Story image
Customer experience
8x8 and Genesys collaborate on customer service solution
With the new integration, organisations can align agents and the appropriate subject matter experts to collaborate for better customer outcomes.
Story image
Forrester
commercetools named a Leader in B2B Forrester report
commercetools has been named a Leader in The Forrester Wave: B2B Commerce Solutions, Q2 2022 report, receiving the highest scores possible in 10 criteria.
Story image
Snowflake
Snowflake launches data cloud platform for retail sector
Snowflake has announced the launch of its Retail Data Cloud to break down data silos and improve business agility and customer experiences in the retail sector.
Story image
Phishing
Retail and wholesale at significant risk of phishing attacks
New research from Zscaler has found that many retail and wholesale environments are at significant risk, with a 400% increase in phishing attacks being reported in the last 12 months.
Story image
Artificial Intelligence
Uniphore and Probe CX partner to deliver enhanced CX solutions
The new global partnership will involve Probe CX leveraging Uniphore’s conversational automation platform to create enhanced solutions, which involve personalisation and automation.
Story image
Amazon Web Services / AWS
Snowflake and AWS partner to aid retail businesses
Snowflake has extended its relationship with AWS, to improve demand forecasting and delivery for the retail and CPG industries.
Story image
Jabra
Hands-on review: Jabra GN PanaCast 20 webcam
We get our hands on a Danish-designed high end webcam that has some rather unique artificial intelligence (AI) features.
Story image
Techday
Techday introduces new IT Reports section across all sites
Techday is once again striving to provide the best experience for our clients, and we are pleased to announce a new section dedicated to asset promotion.
Story image
Esker
Esker named Challenger in 2022 Gartner Magic Quadrant
Esker has been named a Challenger in the 2022 Gartner Magic Quadrant for Integrated Invoice-to-Cash Applications.
Story image
Collaboration
Zoom announces CX innovations for 'work anywhere' workforce
Zoom Video Communications has unveiled its latest innovations in the Zoom platform to help businesses improve customer and employee experiences.
Story image
SYSPRO
Study: External collaboration vital to help disconnected supply chains
A new study by SYSPRO has revealed that external collaboration may be the key to realigning the links of disconnected supply chains.
Story image
Collaboration
Is video technology the future of retail?
The way we hunt for and buy products has forever changed with innovative technology designed to take customers from their initial curiosity through to purchase
Story image
Microsoft
Microsoft launches Startups Founders Hub Platform in Asia
"Our cloud services and solutions are designed to empower founders to concentrate on what they do best - innovate at their own pace."
Story image
Webcam
Hands-on review: OBSBOT Tiny 4K PZT Webcam
We get our hands on a very reasonably priced business webcam with a bunch of unique features driven by artificial inteligence.
Sift
Knowing the mechanics of retail fraud can greatly improve your chances of preventing an online attack. Read the new infographic by Sift to discover how your business can be prepared.
Link image
Story image
DocuSign
DocuSign introduces new offering to help growing businesses
DocuSign has announced a new solution to help growing organisations centralise and automate the creation, negotiation, and secure storage of their contracts.
Story image
Phishing
Google reveals new safety and security measures for users
Google's new measures include automatic two step verification, virtual cards and making it easier to remove contact information on Google Search results.
Sift
Having secure retail solutions can be a make or break factor for a customers satisfaction. Sift has the expert tools and expertise to keep retail practices safe and customers happy.
Link image
Story image
Startup
Alibaba Cloud launches initiatives for startups, developers
“The interest of so many cutting-edge startups in our events signals the momentum of technological innovation in Singapore and across the APAC region."
Story image
Sustainability
Hootsuite 2021 Impact Report shows workforce more diverse
Hootsuite has released its annual 2021 Impact Report detailing the results of its social impact initiatives following the launch of its corporate guiding principles.
Story image
Digital Transformation
Over half of SEA users say SMBs should use digital payments
According to a Kaspersky study, more than one in two SEA users say small businesses should be using digital payments.
Story image
Phishing
New survey shows heightened online payment risks in Asia
A surge in digital payments has significantly increased banking security risks in Asia.
Story image
Fintech
Incumbent banks must embrace data-centric capabilities
Retail banks are lagging in their ability to offer true omnichannel experiences, as customers pivot to competitors that offer more personalised experiences.
Story image
Cyber attacks
Cyber attacks on the rise due to skyrocketing bot traffic
Cyberattacks, especially automated ones, of all kinds are on the rise, primarily due to skyrocketing bot traffic.