Vudoo, the Melbourne-based content commerce and in-stream checkout company, has announced the appointment of former Google senior executive Billy Kinchin as Chief Product Officer. Reporting directly to CEO Nick Morgan, Kinchin will oversee Vudoo's global product strategy and development.

Kinchin brings over 15 years of experience to the role, having served in several strategic engineering and product capacities at Google across the UK and APAC regions. In his prior role, he served as the head of APAC at Oovvuu, a publishing technology scale-up company.

Kinchin's principal responsibilities at Vudoo will focus on aligning the company's offerings with the ever-changing needs of the advertising technology and e-commerce industry. He will ensure the firm's solutions provide high value and remain relevant to its global clientele.

Throughout his career, Kinchin has gained a reputation as a technical manager who can successfully spearhead large strategic teams and launch technologies in complex commercial ecosystems. With his expertise in digital advertising, video solutions, and publisher monetisation, he's proven his deftness in forging strong partnerships and driving revenue growth.

Kinchin's appointment is welcomed by Vudoo CEO, Nick Morgan, who states: "Billy's extensive product experience, strategic mindset, and passion for technology will make him an invaluable asset to our company. His expertise is perfectly aligned with Vudoo's mission to help clients benefit from the new paradigm shift in advertising and e-commerce."

In response to his appointment, Kinchin expressed his ambition for his new role: "Vudoo is shaping a new content commerce category with its unique technology which takes advertising and elevates it to harness the power of ecommerce. I'm looking forward to helping the industry extract more value from video so advertisers, publishers and consumers can get the full benefit of these next-generation e-commerce experiences."

Vudoo boasts of impressive partnerships with publishers such as News Corp, Are Media and New Zealand Media and Entertainment (NZME). Other significant clients include Forever New, S&P Global and Kohler. Vudoo's solutions are utilised for campaigns across a range of global brands, including Hilton, Samsung, Mot & Chandon, Burberry, Dyson, Lexus, Hotel Clicquot and Sunday Riley.

In 2023, Vudoo expanded its operations to North America, opened an office in London and brought on several other senior appointments as part of a broader global expansion initiative.