A/B testing stories - Page 2

Gr4vy launches Silent Mode to let merchants trial multiple fraud tools in parallel on live payments without affecting real customer outcomes.

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

MindSpace Labs debuts EEG-powered platform that reads viewers' brainwaves to fine-tune TV edits, ads and education content in real time.

Adobe rolls out AI agents in Experience Manager plus new commerce tools and onshore data options for Australian retailers and brands.

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.

Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.

Cloudflare is acquiring Replicate to offer developers seamless access to 50,000+ AI models on its Workers AI platform, simplifying AI application deployment.

Confluent unveils Streaming Agents in Confluent Cloud for Apache Flink, enabling businesses to scale AI agents that analyse and act on real-time data.

SquadStack.ai has launched a voice-first autonomous AI agent to automate sales, doubling lead connectivity and cutting acquisition costs across various industries.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.

Datadog has acquired experimentation platform Eppo, aiming to unify feature flagging and analytics in its Product Analytics Suite to boost product insights.

Cleeng has partnered with Primer to enhance global payment operations, aiming to reduce subscriber churn while boosting payment performance across markets.

Data is transforming marketing, enabling brands to leverage Creator-Generated Content for impactful campaigns that resonate with audiences and drive engagement.

Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.

Yandex has launched Perforator, an open-source tool that helps developers optimise server resource usage and potentially save millions in costs.

As AI's influence on marketing and customer experience intensifies, experts from Klaviyo, Jitterbit, and Canva share varied insights on its future impact.

Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.

Yuno has launched Smart Routing, an automated payment solution to optimise processes for merchants, enhancing approval rates and reducing costs.

Amplitude's 2024 Next Hottest Products Report reveals five leading products boasting over 200% growth through effective customer engagement strategies.