Adobe stories - Page 5

Agentic AI use among Australians jumped 50% in three months, led by millennials keen on AI for shopping, creativity, and daily tasks, Adobe reports.

Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.

Adobe launches free Photoshop beta for Android, featuring AI tools like Firefly Generative Fill, layers, and masks, available now on Google Play.

Adobe has launched its Real-Time CDP Collaboration platform in Australia and New Zealand, partnering with major publishers to enhance data-driven advertising securely.

Creatopy appoints Ovidiu Gavril as CTO to enhance its AI-powered ad platform, following recent key executive hires to boost global growth and innovation.

Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.

Aerospike's new Terraform blueprint simplifies deploying Database 8 on Amazon EKS, cutting setup time to under 30 minutes without AWS or Kubernetes expertise.

Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.

RingCentral wins Frost & Sullivan's 2025 Global Customer Value Leadership Award and rolls out pay-per-organiser pricing for its Events platform.

ServiceNow launches a new AI Platform unifying data, intelligence and orchestration to boost enterprise-wide automation and operational efficiency globally.

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

SmartBear appoints Nate Lewis as SVP of Corporate Development to lead M&A strategy and transform the company into an AI-native organisation.

Adobe launches public beta of Content Authenticity app, helping digital creators secure attribution and embed verified identity in their work for free.

Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.

Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.

Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.

Boomi's CEO Steve Lucas warns in his new book that AI's success hinges on a digital overhaul, urging leaders to unify systems and data for true transformation.