AppLovin's 2024 Ad Trends report reveals role of Gen AI
AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.
Aleph expands its Amazon Ads services to 20 countries
Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.
Equativ partners with Seekr for AI-powered, transparent ad solutions
Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.
Data-driven video: A new frontier for ads in APAC
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
InfoSum partners with DIRECTV for improved data-based advertising
InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.
How empowering your credit control team could lead to profitable growth in 2024
Empowering credit control teams with automation technology and a proactive involvement in strategy could fuel profitable growth for businesses in 2024, despite a gloomy economic outlook.
Leaseweb launches Multi-CDN service in Asia Pacific region
Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.
IAS expands in APAC with new operations & senior appointments
Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.
Veteran media strategist Ian Warner joins Audience Group
Industry veteran Ian Warner joins Audience Group as Group Account Director, aiming to enhance client advertising services with the firm's pioneering data-driven approaches.
Exclusive: How Bonzai is changing the digital advertising industry
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
Businesses battle inflation, delaying tech investments
Inflation leads to Australian firms postponing tech investments as 90% grapple with deteriorating cash flows, says Endava study.
GetGloby partners with Aleph Group for AI-driven global ad localisation
GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.
AI, e-commerce and Advertising: Key trends you need to know
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
Australian startup Leonardo.Ai raises AU$47m to revolutionise art ecosystems
Australian tech startup Leonardo.Ai raises AUD $47m to transform the art industry, after attracting seven million global users.
Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite
Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.
The future of media and advertising: Key trends you need to know
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.
Waitrose partners with CitrusAd to revamp its advertising strategy
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.
Yahoo partners with LiveRamp to boost advertising reach and interoperability
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
Industry Expert Darren Singer Joins ITG as CFO to Drive Global Expansion
Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.
Gopuff launches ad platform to tap into billion-dollar market
Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.
Consumer experience: Is it forgotten in the Retail Media frenzy?
Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.
Matt Batten Joins Five by Five as New ECD
Five by Five appoints Matt Batten as new Executive Creative Director. Expansion plans set to strengthen agency's presence in Australia.
BlackBerry appoints Neelam Sandhu as CMO
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.
Public AI debuts its AI-assisted ad creation in Australia
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.