Amplified Intelligence launches next-gen media planning aid
The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.
Outdoor advertisers using smart technology to reach more customers
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
Amperity announces marketing and advertising support for AWS
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
Granulate announces support for AWS Advertising & Marketing
Granulate has announced support for the AWS Advertising & Marketing initiative from AWS, with the hopes of further accelerating advertising and marketing transformation.
iion releases new adtech offering for the gaming space
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
Classiscam threat expands to target leading platforms in Singapore
Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.
Google NZ numbers show strong comprehensive profit increase
The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.
Privacy, data ethics and the ‘seismic shift’ in consumer trust
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
Comedy legend Jimeoin fronts Epson advertising campaign in NZ and Australia
According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.
Smith Brothers Media wins big at Horizon Interactive Awards
Smith Brothers Media (SBM) has been awarded seven golds and one Best in Category award for video, advertising and website design delivered in 2021 at the international Horizon Interactive Awards.
Why digital advertising is dead at TechDay
We briefly explain why we are phasing out advertising across our network of technology news sites.
FAQ: TechDay advertising specifications
Here we run through TechDay advertising specs, including ad types, file types, dimensions, and more.
What does all the online advertising jargon actually mean?
Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.
Moloco launches updates to Cloud Demand-Side Platform
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.
Australian consumers demand hyper-personalisation, new report reveals
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
App and social media usage numbers soar in Australia
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.
Study: Rideshare apps hungry for customers personal data
Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.
Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Carousell Media Group’s MD says reCommerce has experienced unprecedented growth in the last 12 months.
Snowflake launches Media Data Cloud, a collaboration tool for media and advertising
“The Snowflake Media Data Cloud will fuel the next wave of innovation in the advertising ecosystem.”
Twitter trials new advertising system in tweet conversations
The experiment, which inserts ads under the first, third, or eighth reply under a tweet, brings more advertising opportunities for businesses - and more ad saturation to its customers.
The Trade Desk launches media trading platform for online marketers
The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.
How CleverTap can fuel your organisation's growth and drive customer retention
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
3.96 billion people now use social media
“Social media has been an integral part of the way we communicate with one another for a long time, but this evolution shows just how much it impacts multiple aspects of our lives right now, and in the future."
Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
"Marketers are looking to prove return on investment by spending on what is measurable and targeting customers who are already searching and already in the click and buy cycle."