Advertising stories

"As we continue to grow and innovate, we're thrilled to introduce Gopuff Ads, a platform that has powered 4x return on ad spend for our US advertisers."

Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.

The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

LiveRamp has announced an expanded partnership with Pinterest to offer a better global integration for advertisers to reach their audiences on Pinterest's platform globally.

"We've started to see shifting perceptions, familiarity and behaviour in people's interactions with different AI platforms."

The findings suggest that automation speeds up revenue cycles, allowing companies to realise revenue faster by processing higher volumes of work more efficiently.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

“In the new consumer data revolution, it is critical that businesses rethink their approach to data to drive more impactful customer engagement."

Built from the ground up for retail, the CitrusAd platform is designed as a white-label product allowing retailers to control when, where and how ads are served.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.

Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.

Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.

New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.

The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.

Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

Granulate has announced support for the AWS Advertising & Marketing initiative from AWS, with the hopes of further accelerating advertising and marketing transformation.

Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem. 

Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.

The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.

Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.

According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.

Smith Brothers Media (SBM) has been awarded seven golds and one Best in Category award for video, advertising and website design delivered in 2021 at the international Horizon Interactive Awards.