Advertising Technologies (Adtech) stories - Page 22
LinkedIn posts solid revenue, profit
Fri, 5th Aug 2011
#
martech
#
facebook
#
linkedin
LinkedIn reports a 120% revenue rise and a 5% profit increase, easing fears of another tech bubble burst with its impressive Q2 post-IPO performance.
Online advertising spend up 388%
Mon, 1st Aug 2011
#
uc
#
martech
#
marketing
Online ad spend soars by 388% (2006-2010), fuelled by UFB, signalling a digital shift as traditional print media revenue falls, says PwC report.
Digital signage
Fri, 1st Jul 2011
#
digital signage
#
martech
#
adtech
NTT's new digital signage system uses intelligent technology to deliver targeted advertising based on the presence of people nearby.
Google gets admeld
Tue, 14th Jun 2011
#
martech
#
google
#
integration
Google acquires Admeld for USD $400 million, aiming to enhance display advertising tools and simplify ad management for major publishers.
Personalised advertising: it's a personal choice
Sun, 1st May 2011
#
martech
#
social media
#
adtech
You're surfing the net, browsing Facebook, or reading emails and an ad perfectly tailored to your interests and needs happens to catch your eye.
Video killed the radio star
Fri, 1st Apr 2011
#
martech
#
adtech
#
lg
Back before the invention of the internet, and even the invention of TV, people used to tune to a little old thing called the radio.
Facebook turns your posts into spam with 'sponsored stories'
Tue, 1st Mar 2011
#
martech
#
hp
#
facebook
Facebook's new 'Sponsored Stories' feature turns your likes and check-ins into ads, spamming your friends' feeds without any option to opt out.
Facebook fails in customer satisfaction
Wed, 21st Jul 2010
#
martech
#
facebook
#
social networking
Facebook has hit rock bottom in customer satisfaction, ranking even lower than the US IRS, reveals a ForeSee Results report.
CEO's riverside pitch for XT - video
Thu, 3rd Jun 2010
#
uc
#
martech
#
spark
Amid XT Network woes, Telecom's CEO strolls riverside in Otago for a charm offensive TV ad, urging Kiwis to re-embrace the service with humour and humility.
YouTube turns five
Tue, 18th May 2010
#
martech
#
google
#
youtube
YouTube celebrates its fifth anniversary with over two billion daily views; Co-Founder Chad Hurley sees vast growth potential ahead for the video platform.
Free media won't work
Sat, 1st May 2010
#
storage
#
martech
#
digital entertainment
If you enjoy online media, such as music and video, chances are you'll be paying for it in the near future if you want the quality stuff.
Murdoch declares war on Google
Fri, 1st Jan 2010
#
uc
#
martech
#
microsoft
Unless a foolproof way is found of generating revenue from online news, the future of journalism itself is under threat.
Murdoch to remove online content from Google
Wed, 11th Nov 2009
#
martech
#
google
#
adtech
Rupert Murdoch plans to remove News Corp content from Google searches, making it exclusive to paying subscribers amid claims that Google is 'stealing' stories.
Telcos best and worst in Ad Awards
Wed, 30th Sep 2009
#
uc
#
martech
#
marketing
2degrees and Telecom XT are finalists in Fair Go Ad Awards, with Rhys Darby's ad making top five and Richard Hammond's in running for worst ad.