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Advertising Technologies (Adtech) Stories - Page 48

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Advertising Technologies (Adtech) stories

Moloco launches updates to Cloud Demand-Side Platform
Marketing Technologies

Moloco launches updates to Cloud Demand-Side Platform

The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.

By Catherine Knowles • 3 min read • Tue, 19th Apr 2022
Australian consumers demand hyper-personalisation, new report reveals
Data Analytics

Australian consumers demand hyper-personalisation, new report reveals

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

By Billy Loizou • 3 min read • Thu, 31st Mar 2022
Study: Rideshare apps hungry for customers personal data
Marketing Technologies

Study: Rideshare apps hungry for customers personal data

Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.

By Mitchell Hageman • 2 min read • Fri, 28th Jan 2022
Snowflake launches Media Data Cloud, a collaboration tool for media and advertising
Data Analytics

Snowflake launches Media Data Cloud, a collaboration tool for media and advertising

Snowflake has launched Media Data Cloud, allowing businesses to unlock data for identity, insights, activation and measurement in the advertising industry.

By Staff Writer • 3 min read • Wed, 20th Oct 2021
Twitter trials new advertising system in tweet conversations
Marketing Technologies

Twitter trials new advertising system in tweet conversations

Twitter tests new ad format, inserting ads under tweet replies, offering more opportunities for businesses and more ad saturation for users.

By Staff Writer • 3 min read • Mon, 18th Oct 2021
The Trade Desk launches media trading platform for online marketers
Marketing Technologies

The Trade Desk launches media trading platform for online marketers

The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.

By Staff Writer • 2 min read • Tue, 13th Jul 2021
How CleverTap can fuel your organisation's growth and drive customer retention
Marketing Technologies

How CleverTap can fuel your organisation's growth and drive customer retention

CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.

By Apoorv Bhatnagar • 3 min read • Thu, 27th Aug 2020
3.96 billion people now use social media
Marketing Technologies

3.96 billion people now use social media

Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.

By Sara Barker • 3 min read • Mon, 27th Jul 2020
Google sending relief to thousands of SMBs across ANZ
Marketing Technologies

Google sending relief to thousands of SMBs across ANZ

Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.

By Sean Mitchell • 3 min read • Fri, 29th May 2020
New marketing technology consultancy STITCH launches
Customer Experience

New marketing technology consultancy STITCH launches

Auckland-based STITCH launches to aid businesses in enhancing customer experiences, utilising data and marketing tech. Led by Adnan Khan and Simon Wedde.

By Staff Writer • 3 min read • Tue, 15th Oct 2019
Festive tear-jerkers top YouTube ad leaderboards
Marketing Technologies

Festive tear-jerkers top YouTube ad leaderboards

With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.

By Kai Ping Lew • 2 min read • Tue, 23rd Jul 2019
Interview: Adobe's Keith Eadie on advertising - past, present, and future
Marketing Technologies

Interview: Adobe's Keith Eadie on advertising - past, present, and future

Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.

By Sara Barker • 6 min read • Thu, 4th Jul 2019
Australian brands face boycotts if they don't address diversity in ads
Digital Signage

Australian brands face boycotts if they don't address diversity in ads

Australian brands risk consumer boycotts if they fail to address diversity in their advertising, according to Adobe's latest survey.

By Sara Barker • 3 min read • Fri, 28th Jun 2019

Stories from Other Regions

Advertising Technologies (Adtech) stories

Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
Marketing Technologies

Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise

New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.

By Shannon Williams • 3 min read • Wed, 1st Jul 2020
Arq Group improves customers' reach with Microsoft Advertising
Marketing Technologies

Arq Group improves customers' reach with Microsoft Advertising

The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.

By Ben Moore • 2 min read • Tue, 13th Aug 2019
NZ digital advertising revenue reaches $275m in Q1
Digital Signage

NZ digital advertising revenue reaches $275m in Q1

Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.

By Staff Writer • 2 min read • Mon, 22nd Jul 2019
Personalised advertising continues to flourish
Customer Experience

Personalised advertising continues to flourish

Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.

By Catherine Knowles • 4 min read • Thu, 27th Jun 2019