Appier news stories
Chatbots
Appier acquires AI-powered chatbot platform BotBonnie
"Retailers and eCommerce brands have contributed to the maturity of conversational commerce, and AI chatbots can lead to more natural interactions for customers to engage with commerce on messengers."
Artificial Intelligence
Artificial intelligence felt in everything we do - report
Artificial intelligence and machine learning have moved from the backrooms of computer science into the mainstream
Artificial Intelligence
Understanding Appier’s AI-driven marketing automation solution
AIQUA is a proactive marketing automation platform that helps marketers harness the power of AI.
Artificial Intelligence
Appier fights ad fraud with the help of artificial intelligence
"Traditional rule-based methods of detecting and mitigating ad fraud has its limitations. Appier believes an AI-based model is far more effective."