AppsFlyer stories
Marketers embrace privacy, with 50% of users opting into tracking
Last month
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martech
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data privacy
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personal computing devices
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.
Bugcrowd partnership enhances GlobalDots' security services
Last month
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devops
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digital transformation
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advanced persistent threat protection
Bugcrowd and GlobalDots have partnered to enhance cloud security, integrating Bugcrowd's platform for over 350 clients in an increasingly demanding market.
App marketing trends: Rising ad budgets & KPI targets
Fri, 21st Feb 2025
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gaming
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digital entertainment
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genai
A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.
UK non-gaming ad spend surges by 48% with AI boost
Fri, 17th Jan 2025
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gaming
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fintech
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digital entertainment
AppsFlyer reveals in its latest report that non-gaming app ad spend surged by 48% in the UK in 2024, despite a global decline in gaming investments.
AppsFlyer report: hybrid monetisation reshapes app revenue
Fri, 13th Dec 2024
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smartphones
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personal computing devices
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ios
AppsFlyer’s 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.
Appsflyer adds AI layer to boost fraud prevention tool
Thu, 21st Nov 2024
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data analytics
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ai
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digital marketing
AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.
Fivetran assists Deliveroo for improved engineering efficiency & cost savings
Tue, 13th Feb 2024
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data analytics
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martech
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hcm
Fivetran's automated data integration platform aids Deliveroo in centralising data, leading to enhanced engineering efficiency, speedier decision-making, and significant cost savings.
ANZ apps incur $72m in losses due to mobile ad fraud
Fri, 1st Apr 2022
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fintech
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cybersecurity
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apps
The rapid digital transformation in the financial industry has encouraged more fraudsters to tap into finance applications.
Top mobile marketing trends for 2022 revealed in new report
Tue, 15th Mar 2022
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smartphones
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software development
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personal computing devices
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
App tourism is on the rise according to new report
Fri, 3rd Dec 2021
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data analytics
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martech
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planning
App Annie and AppsFlyer have released a report on the impact of COVID-19 on the app marketing industry in Australia and New Zealand.
AppsFlyer opens Sydney office, expands into ANZ region
Fri, 27th Nov 2020
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digital transformation
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office opening
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appsflyer
AppsFlyer opens its first office in Australia and New Zealand as it aims to tap into the growing app economy in the region.
App install fraud up $945 million in APAC
Fri, 31st Jul 2020
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apm
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low-code
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cybersecurity
Asia Pacific exposed to $945m in app install fraud in H1 2020, with finance the most targeted category, according to AppsFlyer report.