ANZ apps incur $72m in losses due to mobile ad fraud
The rapid digital transformation in the financial industry has encouraged more fraudsters to tap into finance applications.
Top mobile marketing trends for 2022 revealed in new report
According to a new report by AppsFlyer, the top predicted mobile marketing trends for 2022 will likely see a significant change in the way companies conduct business.
App tourism is on the rise according to new report
Data and analytics company App Annie has partnered with marketing measurement platform AppsFlyer to produce a report titled: 'State of App Marketing in Australia and New Zealand'.
AppsFlyer opens Sydney office, expands into ANZ region
AppsFlyer has opened an office in Sydney, it’s 19th office worldwide and its first in Australia and New Zealand (ANZ), marking the company’s expansion into the region.
App install fraud up $945 million in APAC
Asia Pacific was exposed to US$945 million in app install fraud in the first half of 2020. This is according to the AppsFlyer annual fraud report The State of Mobile Ad Fraud 2020 Edition.