AppsFlyer stories
Android leads subscription app growth as markets shift
This month
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gaming
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martech
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digital entertainment
Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.
Leading through ambiguity: Women and the AI era
Last month
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data science
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ai
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ai ethics & governance
As AI races ahead, women's underrepresented voices could reshape how we navigate uncertainty, bias and authority in this transformative era.
How UA financing levels the playing field in mobile
Thu, 19th Feb 2026
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gaming
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martech
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digital entertainment
Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.
adjoe & LINE partner on Playtime gaming rewards in Taiwan
Tue, 13th Jan 2026
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gaming
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data protection
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martech
adjoe partners with LINE in Taiwan to power Playtime gaming rewards, driving millions of LINE POINTS and tens of thousands of downloads.
Marketers spend $824m on generative AI apps as installs rise
Thu, 8th Jan 2026
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gaming
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data analytics
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fintech
Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.
adjoe secures 41 spots in AppsFlyer 2025 index
Fri, 2nd Jan 2026
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gaming
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martech
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digital entertainment
Hamburg adtech firm adjoe lands 41 rankings in AppsFlyer's 2025 index, emerging as the top rewarded ad network by volume on iOS and Android.
AppsFlyer Index shows tighter race in mobile ads
Tue, 16th Dec 2025
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gaming
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martech
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digital entertainment
AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.
AppsFlyer unveils AI-powered marketing suites for data & security
Fri, 21st Nov 2025
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data analytics
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martech
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physical security
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
AppsFlyer unveils AI-powered marketing tools for app-first brands
Fri, 21st Nov 2025
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data analytics
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martech
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commerce systems
AppsFlyer launches Modern Marketing Cloud, an AI-powered platform with eight new tools boosting mobile-first app marketing across Southeast Asia.
Bugcrowd partnership enhances GlobalDots' security services
Wed, 16th Apr 2025
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devops
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digital transformation
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advanced persistent threat protection
Bugcrowd and GlobalDots have partnered to enhance cloud security, integrating Bugcrowd's platform for over 350 clients in an increasingly demanding market.
App marketing trends: Rising ad budgets & KPI targets
Fri, 21st Feb 2025
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gaming
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digital entertainment
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genai
A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.
AppsFlyer report: hybrid monetisation reshapes app revenue
Fri, 13th Dec 2024
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ios
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monetisation
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appsflyer
AppsFlyer's 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.
Appsflyer adds AI layer to boost fraud prevention tool
Thu, 21st Nov 2024
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data analytics
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ai
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marketing
AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.
Fivetran assists Deliveroo for improved engineering efficiency & cost savings
Tue, 13th Feb 2024
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data analytics
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martech
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hcm
Fivetran's automated data integration platform aids Deliveroo in centralising data, leading to enhanced engineering efficiency, speedier decision-making, and significant cost savings.
ANZ apps incur $72m in losses due to mobile ad fraud
Fri, 1st Apr 2022
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fintech
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cybersecurity
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apps
The rapid digital transformation in the financial industry has encouraged more fraudsters to tap into finance applications.
Top mobile marketing trends for 2022 revealed in new report
Tue, 15th Mar 2022
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software development
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ios
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apple
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
App tourism is on the rise according to new report
Fri, 3rd Dec 2021
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edutech
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data analytics
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martech
App Annie and AppsFlyer have released a report on the impact of COVID-19 on the app marketing industry in Australia and New Zealand.
App install fraud up $945 million in APAC
Fri, 31st Jul 2020
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apm
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lcnc
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cybersecurity
Asia Pacific exposed to $945m in app install fraud in H1 2020, with finance the most targeted category, according to AppsFlyer report.