AppsFlyer stories

Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.

Bugcrowd and GlobalDots have partnered to enhance cloud security, integrating Bugcrowd's platform for over 350 clients in an increasingly demanding market.

A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.

AppsFlyer reveals in its latest report that non-gaming app ad spend surged by 48% in the UK in 2024, despite a global decline in gaming investments.

AppsFlyer’s 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.

AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.

Fivetran's automated data integration platform aids Deliveroo in centralising data, leading to enhanced engineering efficiency, speedier decision-making, and significant cost savings.

The rapid digital transformation in the financial industry has encouraged more fraudsters to tap into finance applications.

2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.

App Annie and AppsFlyer have released a report on the impact of COVID-19 on the app marketing industry in Australia and New Zealand.

AppsFlyer opens its first office in Australia and New Zealand as it aims to tap into the growing app economy in the region.

Asia Pacific exposed to $945m in app install fraud in H1 2020, with finance the most targeted category, according to AppsFlyer report.