AppsFlyer stories
![Story image](../../../../../uploads/story/2024/02/12/preview_img-Pujzu2wtBWlqgpem0P6hjU4U.webp)
Fivetran assists Deliveroo for improved engineering efficiency & cost savings
Tue, 13th Feb 2024
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data analytics
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martech
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hcm
Fivetran's automated data integration platform aids Deliveroo in centralising data, leading to enhanced engineering efficiency, speedier decision-making, and significant cost savings.
![Story image](../../../../../uploads/story/2022/04/01/preview_GettyImages-1331943958__4_.webp)
ANZ apps incur $72m in losses due to mobile ad fraud
Fri, 1st Apr 2022
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fintechs
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cybersecurity
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apps
The rapid digital transformation in the financial industry has encouraged more fraudsters to tap into finance applications.
![Story image](../../../../../uploads/story/2022/03/15/preview_GettyImages-1200037155.webp)
Top mobile marketing trends for 2022 revealed in new report
Tue, 15th Mar 2022
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smartphones
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software development
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personal computing devices
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
![Story image](../../../../../uploads/story/2021/12/03/preview_GettyImages-1223365194.webp)
App tourism is on the rise according to new report
Fri, 3rd Dec 2021
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data analytics
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martech
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planning
App Annie and AppsFlyer have released a report on the impact of COVID-19 on the app marketing industry in Australia and New Zealand.
![Story image](../../../../../uploads/story/2020/11/27/preview_GettyImages-1250152599.webp)
AppsFlyer opens Sydney office, expands into ANZ region
Fri, 27th Nov 2020
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digital transformation
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office opening
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sydney
AppsFlyer opens its first office in Australia and New Zealand as it aims to tap into the growing app economy in the region.
![Story image](../../../../../uploads/story/2020/07/31/preview_GettyImages-650662058.webp)
App install fraud up $945 million in APAC
Fri, 31st Jul 2020
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apm
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low-code
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cybersecurity
Asia Pacific exposed to $945m in app install fraud in H1 2020, with finance the most targeted category, according to AppsFlyer report.