Branding stories
Adobe & NFL expand partnership to boost fan engagement with AI
Last week
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
Skyfire & Cequence partner to enable secure AI agent access
Last week
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risk & compliance
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ai
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payment technologies
Skyfire and Cequence Security partner to enable secure, compliant access and transactions for AI agents across digital services globally.
WaveMaker unveils app studio for influencer-branded MVNO apps
Last week
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uc
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ai
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instagram
WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.
Cantarus expands CRM services with acquisition of FlexRM
Last month
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digital transformation
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cx
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martech
Cantarus acquires London-based CRM specialist FlexRM to enhance digital services for sectors including non-profits, public sector, and membership organisations.
JLL Design consolidates global design services under one brand
Last month
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branding
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jll
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hospitality
JLL has launched JLL Design, a global consultancy unifying its design services to enhance delivery across workplace, retail, and hospitality sectors.
Google's Vertex AI adds Lyria for text-to-music creation
Last month
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google
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branding
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data governance
Google has launched Lyria, a text-to-music model on its Vertex AI platform, enhancing its generative media capabilities across video, image, speech, and now music.
AI shaping brand visibility shifts to credibility economy
Last month
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martech
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llms
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ai
A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.
The E-commerce Model giving rural customers a perfect fit
Last month
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ecommerce
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shopping
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branding
New Zealand's Rose & Thorne is revolutionising lingerie retail with virtual fittings, ensuring rural women enjoy personalised service and inclusive sizing.
PlexusAV appoints Tommy Tran as Global Marketing Manager
Last month
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martech
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branding
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seo
PlexusAV has appointed Tommy Tran as Global Marketing Manager, aiming to leverage his extensive experience across various industries to enhance its AV-over-IP marketing.
M Group Services rebrands to enhance infrastructure support
Last month
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cleantech
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sustainability
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unify
M Group Services will unify its operations under the name M Group in April 2025, streamlining its GBP £2.5 billion portfolio to enhance service delivery across the UK and Ireland.
VistaPrint report: Australian SMBs face 2025 challenges
Last month
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cx
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martech
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personalisation
VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.
KOMI Group promotes key executives amidst strong growth
Last month
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social media
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digital media
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branding
KOMI Group from Manchester has promoted three executives as it celebrates a 45% surge in annual turnover, supporting its ambitious growth strategy.
Code & Theory launches Enterprise Experience practice
Fri, 21st Mar 2025
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cx
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martech
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partner programmes
Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.
Adobe Summit: Coca-Cola’s James Quincey on personalising a changing world
Wed, 19th Mar 2025
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digital transformation
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cx
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martech
At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
Insurers focus on AI & growth amid sluggish progress
Fri, 14th Mar 2025
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cx
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martech
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ai
Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.
Former JWT CEO launches AI platform for marketing content
Wed, 12th Mar 2025
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martech
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partner programmes
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cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
Hexaware teams up with San Francisco Unicorns in cricket
Wed, 12th Mar 2025
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digital transformation
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sports
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digitisation
Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.
Key 7 Investment completes acquisition of StoryFile
Fri, 7th Mar 2025
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digital entertainment
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ai
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video
Key 7 Investment has acquired StoryFile, enhancing its AI-powered video platform's growth potential while concluding its Chapter 11 process.
Instant raises $18 million to expand eCommerce solutions
Thu, 6th Mar 2025
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cx
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martech
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ecommerce
Instant, an eCommerce retention marketing platform, has secured $18 million in Series A funding, boosting its valuation to over $100 million.
Markerstudy partners to enhance UK data centre infrastructure
Mon, 3rd Mar 2025
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uc
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edge computing
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iot
Schneider Electric and on365 are upgrading Markerstudy Group's data centre infrastructure across the UK, enhancing efficiency and sustainability efforts.