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The latest digital commerce news for Asian businesses

Branding stories

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Marketplace
What does it take to build a thriving enterprise marketplace?
This month
Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.
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Branding
How brands can use offline data to drive better decision-making
Last month
It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
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Customer experience
The proof is in the pudding: How to navigate to CX excellence
Last month
What makes the customer experience (CX) at some businesses better than others, you might ask? The answer is an intimate understanding of customers as individuals rather than a collective.
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Social Media
ActiveCampaign reveals consumers seek trusthworthy content
July 2022
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
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Small Business
Cisco launches new Service Provider partner programme
July 2022
Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.
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Intelligent systems
Boomi wins best CEO for diversity and best company for career growth
July 2022
"These awards empower employees to share personal insights about their company’s culture, rewarding and highlighting companies that do great work."
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Mobiles
Why it's time to 'dial up' the power of mobile marketing
July 2022
For marketers and brands, the obsession with our mobiles translates into endless opportunities, especially as the third-party cookie crumbles and relationship marketing emerges as king of the marketing paradigm.
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Online shopping
Consumers want speed, visibility in return for brand loyalty
July 2022
72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.
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Consumer
Adobe survey reveals link between brand trust and consumer buy-in
June 2022
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
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Fintech
Sift shares digital trust and safety secrets in new report
April 2022
The Digital Trust & Safety Index 2021 report contains a variety of statistics, insights and case studies to help businesses discover better solutions and help them get ahead of payment fraud.
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Cloud
Apple retains the No.1 position among electronics and appliance brands
March 2022
Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion. 
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Supply chain
Supply chain issues leaving customers frustrated, with brand loyalty at risk
March 2022
According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour. 
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Marketplacer
Using marketplace technology to build an online community around your brand
March 2022
Becoming a thriving customer hub for the product categories you specialise in can deliver big benefits to your business, writes Bradley Austin, Vice President of Sales APAC, Marketplacer.
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Customer experience
Three ways businesses can turn customers into advocates
March 2022
Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.
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Immertia
Startup's AR packaging 'wows' pharmaceuticals giant Bayer
October 2021
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
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Forrester Research
Corporate scandals, misinformation disestablish public trust
May 2021
Brand loyalty is up for grabs as a slew of corporate and governmental scandals and an influx of misinformation have destabilised public trust in many traditional institutions.
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Branding
Virtual economy shifts paradigm of trust in the digital age - Okta
March 2021
2020 was the year in which almost everything went online. Work, social meetups...
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Cloud
Apple reclaims spot as world’s most valuable brand
January 2021
Five years since it last held top spot, Apple has overtaken Amazon and Google.
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Digital Transformation
UST Group rebrands to reflect the evolution of tech in business
January 2021
The company’s rebrand not only comes with a shorter name and a new logo, but also its purpose.
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Branding
DIT changes name to match greater AgTech focus
January 2021
The new name is inspired by DIT’s purpose to help farmers grow more food with less using innovative technology, the company wrote in a statement.
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Social Media
APAC consumers say firms' social media reputation matters
December 2020
If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.
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Retailers
Positive customer experience will boost brand loyalty - study
December 2020
A positive customer experience with a retailer during the festive season will encourage customer loyalty, according to new research from Zendesk.
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Social Media
Q&A with Isentia: Knowing your customer base in an ever-changing media environment
November 2019
How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?
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Branding
Qualtrics extends BrandXM to enable better business-customer relationships
November 2019
Qualtrics has added new capabilities to BrandXM, a solution designed to enable organisations to have greater control over how consumers experience and interact with their brand.