Branding stories

After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.

The acquisition advances the power of community for Yahoo Finance and accelerates the brand’s strategy to deliver retail investing resources, solutions and experiences.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

Built from the ground up for retail, the CitrusAd platform is designed as a white-label product allowing retailers to control when, where and how ads are served.

The reality of eCommerce is that almost all consumers cross-shop, research, and view products on several different channels before making a purchase.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company’s refocus on how it delivers TV and radio.

Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.

Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.

Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.

Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce

It's more cost-effective to attract repeat business than it is to bring in new business, meaning that a satisfied guest is much more likely to come back if they leave a happy customer.

Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.

The tactics used in PR and marketing are growing ever more creative; content marketing is king, but the channels for a tech business to communicate through have also exploded.

Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.

Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.

"The trends we've identified should inspire brands to put people and what matters to them at the heart of product and service innovation for 2023 and beyond."

While the concept of virtual idols and virtual influencers may still be unfamiliar in Europe, in the Americas and Asia, they are already on the rise.

If you buy dog food, who is the consumer? You or the dog? If you said you, I am afraid you are part of the vast majority of companies who think that because someone foots the bill, it has a say in the purchase.

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.

Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.

PixelForce has acquired Svelte Studios, extending the company's reach by offering a range of creative, branding and design solutions across web and mobile applications.