Branding stories
EssilorLuxottica partners with Pattern for Amazon expansion in Aus
Last week
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ecommerce
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resellers
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customers
EssilorLuxottica partners with Pattern to launch Ray-Ban and Oakley on Amazon Australia, tackling reseller issues and enhancing brand visibility.
AI tool boosts small biz sales by 30%, Mandoe Media reports
Last month
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digital signage
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starbucks
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customers
The Property Council of Australia and MSCI report a -3.7% return for commercial real estate in 2023/24. Yet, Mandoe Media's AI Magic Create is helping businesses achieve notable sales boosts through effective digital signage.
Solstice Energy expands into electricity market with Gentrack
Last month
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power / energy
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electricity
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branding
Solstice Energy has entered into the electricity market, focusing on providing comprehensive energy solutions with Gentrack's support.
Xiaomi launches POCO F6 series in Australia with advanced features
Thu, 29th Aug 2024
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smartphones
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branding
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features
Xiaomi launches POCO F6 Series in Australia, targeting budget-conscious tech enthusiasts with flagship performance; prices start at AUD $699.
Audacity Australia partners with Soundtrack for business music
Tue, 27th Aug 2024
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cx
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martech
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digital entertainment
Audacity Australia partners with Soundtrack Your Brand to revolutionise audio-visual solutions for Australian businesses, enhancing customer experiences across various sectors.
Cint launches Study Creator tool to streamline brand lift studies
Thu, 22nd Aug 2024
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martech
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branding
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research
Cint unveils Study Creator, a new tool within Lucid Impact Measurement, to hasten the setup of brand lift studies and offer marketers quicker, more relevant insights.
Thrive Learning promotes Cassie Gasson to Co-CEO role
Wed, 14th Aug 2024
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cartech
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vodafone
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branding
Thrive Learning names Cassie Gasson as Co-CEO alongside founder Sean Reddington, marking a notable shift in leadership for the flourishing learning tech firm.
Canva launches global brand system to boost workplace design
Fri, 9th Aug 2024
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workplace
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branding
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productivity
Canva unveils a refreshed brand system geared towards global workplaces, aiming to boost productivity and design capabilities.
International sports fuel rise in Australian TV viewership
Tue, 6th Aug 2024
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cartech
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youi
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toyota
A Nexxen report has revealed a surge in Australian sports viewership, with AFL and international events topping the charts.
IntelligenceBank acquires Red Marker to boost AI compliance tools
Thu, 1st Aug 2024
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martech
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physical security
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risk & compliance
IntelligenceBank acquires Red Marker to bolster AI-driven marketing compliance, aiming to slash regulatory fines and speed time to market for global brands.
Analytic Partners acquires Magic Numbers to boost UK presence
Mon, 29th Jul 2024
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data analytics
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market
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branding
Analytic Partners has acquired UK-based Magic Numbers to boost its presence in the UK and EMEA markets. The move aims to integrate their analytics expertise and enhance global outreach.
Crunchyroll to unveil new brand identity at San Diego Comic Con
Wed, 24th Jul 2024
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gaming
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digital entertainment
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ecommerce
Crunchyroll will unveil a refreshed brand identity at SDCC, featuring a modernised logo, updated font, vibrant colours, and new anime-inspired elements.
NetSPI unveils unified platform bolstering proactive cybersecurity
Tue, 7th May 2024
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ransomware
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devops
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apm
NetSPI unveils a unified security platform featuring AI and automation to help businesses tackle exposure risk and security vulnerabilities proactively amid rising ransomware threats.
Becca Toth becomes Senior VP & CMO at Hyland
Wed, 24th Apr 2024
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partner programmes
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b2b marketing
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leadership
Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.
The rise of the brand centric approach in the MVNO market
Mon, 22nd Apr 2024
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uc
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data analytics
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cx
MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.
Digital brand building overtakes performance-only marketing
Wed, 17th Apr 2024
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branding
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online marketing
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google
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
Unstoppable Domains joins GlobalBlock for enhanced brand protection
Mon, 8th Apr 2024
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data protection
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martech
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cybersecurity
The Brand Safety Alliance's new GlobalBlock service will include Unstoppable Domains to extend domain blocking protections, countering brand impersonation and IP hijacking on Web3 extensions.
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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cx
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martech
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personalisation
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Australian brands risk $74bn over poor out-of-hours service
Wed, 20th Mar 2024
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uc
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cx
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martech
Australian businesses could lose $74bn due to poor out-of-hours customer service, according to a study by Qualtrics, citing growing consumer frustration with inadequate after-hours support.
Nemetschek Group's ALLPLAN, FRILO, & SCIA brands merge in AEC sector overhaul
Thu, 22nd Feb 2024
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cleantech
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branding
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sustainability
Nemetschek Group reveals merger of its AEC brands, ALLPLAN, FRILO, and SCIA, to heighten data-driven design-to-build workflows under the ALLPLAN umbrella and boost productivity in the construction sector.