Branding stories

EssilorLuxottica partners with Pattern to launch Ray-Ban and Oakley on Amazon Australia, tackling reseller issues and enhancing brand visibility.

The Property Council of Australia and MSCI report a -3.7% return for commercial real estate in 2023/24. Yet, Mandoe Media's AI Magic Create is helping businesses achieve notable sales boosts through effective digital signage.

Solstice Energy has entered into the electricity market, focusing on providing comprehensive energy solutions with Gentrack's support.

Xiaomi launches POCO F6 Series in Australia, targeting budget-conscious tech enthusiasts with flagship performance; prices start at AUD $699.

Audacity Australia partners with Soundtrack Your Brand to revolutionise audio-visual solutions for Australian businesses, enhancing customer experiences across various sectors.

Cint unveils Study Creator, a new tool within Lucid Impact Measurement, to hasten the setup of brand lift studies and offer marketers quicker, more relevant insights.

Thrive Learning names Cassie Gasson as Co-CEO alongside founder Sean Reddington, marking a notable shift in leadership for the flourishing learning tech firm.

Canva unveils a refreshed brand system geared towards global workplaces, aiming to boost productivity and design capabilities.

A Nexxen report has revealed a surge in Australian sports viewership, with AFL and international events topping the charts.

IntelligenceBank acquires Red Marker to bolster AI-driven marketing compliance, aiming to slash regulatory fines and speed time to market for global brands.

Analytic Partners has acquired UK-based Magic Numbers to boost its presence in the UK and EMEA markets. The move aims to integrate their analytics expertise and enhance global outreach.

Crunchyroll will unveil a refreshed brand identity at SDCC, featuring a modernised logo, updated font, vibrant colours, and new anime-inspired elements.

NetSPI unveils a unified security platform featuring AI and automation to help businesses tackle exposure risk and security vulnerabilities proactively amid rising ransomware threats.

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.

MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

The Brand Safety Alliance's new GlobalBlock service will include Unstoppable Domains to extend domain blocking protections, countering brand impersonation and IP hijacking on Web3 extensions.

A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.

Australian businesses could lose $74bn due to poor out-of-hours customer service, according to a study by Qualtrics, citing growing consumer frustration with inadequate after-hours support.

Nemetschek Group reveals merger of its AEC brands, ALLPLAN, FRILO, and SCIA, to heighten data-driven design-to-build workflows under the ALLPLAN umbrella and boost productivity in the construction sector.