eCommerceNews Asia - Technology news for digital commerce decision-makers

Branding stories

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Canto launches platform to aid in digital asset management
Last week
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digital transformation
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cx
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martech
Canto has launched Canto PIM, a platform aiming to simplify digital asset and product data management for brands amidst rising content demands.
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Howatson unveils Plus Also Studios to enhance AI branding
This month
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martech
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personalisation
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cdp
Howatson+Company has unveiled Plus Also Studios, an innovative agency that merges AI technology with creative brand asset production, led by industry experts.
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Canva reveals top design trends shaping creativity 2025
Last month
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digital transformation
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branding
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motion graphics
Canva's 2025 Design Trends Report highlights shifts in creativity, revealing emergent styles poised to redefine the aesthetics of professional environments.
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Getty Images enhances AI tools for custom product visuals
Last month
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genai
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ai
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digital marketing
Getty Images has launched new generative AI features, Product Image and Reference Image, enhancing customisation for high-quality product visuals.
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Deel launches White Label & Reseller HR initiatives
Last month
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branding
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workforce management
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onboarding
Deel has launched White Label and Reseller Programs to offer adaptable HR solutions, enabling firms to utilise global hiring and payroll under their own branding.
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Yahoo study reveals digital marketing challenges in 2025
Last month
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data privacy
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ai
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branding
A new study reveals that 85% of Singapore's marketers are prioritising data-driven strategies and AI integration as they prepare for 2025.
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Major brands choose Nasuni to tackle holiday demand
Last month
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digital transformation
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supply chain & logistics
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cybersecurity
Nasuni has revealed that major retail brands like Patagonia and Mattel are leveraging its platform to meet increased demand during the holiday season.
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JobAdder appoints Fabrice Etienne as Chief Marketing Officer
Last month
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saas
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gaming
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uc
JobAdder has appointed Fabrice Etienne as Chief Marketing Officer to drive international expansion, focusing on growth in Australia and the UK.
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UK brands shift to third-party sales amid cost pressures
Thu, 31st Oct 2024
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financial systems
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ecommerce
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branding
A recent survey reveals that 57% of UK retailers and brands plan to enhance their third-party selling strategies amid rising operational costs and competition.
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On Device study highlights benefits of cross-media ads
Tue, 29th Oct 2024
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martech
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financial systems
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branding
On Device unveils a whitepaper highlighting that cross-media advertising campaigns significantly boost brand lift metrics, regardless of budget size.
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Databricks partners with AWS to enhance AI on Mosaic platform
Mon, 21st Oct 2024
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hyperscale
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cx
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martech
Databricks has partnered with Amazon Web Services to boost custom AI model development using AWS Trainium chips, enhancing integration on AWS Marketplace.
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Exclusive: AirAsia’s CEO applauds Adobe for sparking creativity and brand strategy
Fri, 18th Oct 2024
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martech
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genai
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ai
AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.
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LG Electronics ranks 97th in Best Global Brands 2024
Thu, 17th Oct 2024
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cx
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martech
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digital marketing
LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.
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Adobe Express expands with AI & key integrations
Thu, 10th Oct 2024
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martech
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genai
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ai
Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.
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DigiCert launches Common Mark Certificates for email security
Wed, 9th Oct 2024
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phishing
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email security
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cybersecurity
DigiCert has launched Common Mark Certificates, enabling organisations without trademarks to enhance email security and branding, increasing trust and visibility.
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EssilorLuxottica partners with Pattern for Amazon expansion in Aus
Thu, 3rd Oct 2024
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ecommerce
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amazon
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customers
EssilorLuxottica partners with Pattern to launch Ray-Ban and Oakley on Amazon Australia, tackling reseller issues and enhancing brand visibility.
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AI tool boosts small biz sales by 30%, Mandoe Media reports
Tue, 24th Sep 2024
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digital signage
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customers
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starbucks
The Property Council of Australia and MSCI report a -3.7% return for commercial real estate in 2023/24. Yet, Mandoe Media's AI Magic Create is helping businesses achieve notable sales boosts through effective digital signage.
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Solstice Energy expands into electricity market with Gentrack
Tue, 10th Sep 2024
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power / energy
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gentrack
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branding
Solstice Energy has entered into the electricity market, focusing on providing comprehensive energy solutions with Gentrack's support.
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Xiaomi launches POCO F6 series in Australia with advanced features
Thu, 29th Aug 2024
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smartphones
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features
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branding
Xiaomi launches POCO F6 Series in Australia, targeting budget-conscious tech enthusiasts with flagship performance; prices start at AUD $699.
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Audacity Australia partners with Soundtrack for business music
Tue, 27th Aug 2024
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cx
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martech
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digital entertainment
Audacity Australia partners with Soundtrack Your Brand to revolutionise audio-visual solutions for Australian businesses, enhancing customer experiences across various sectors.