Creative Technologies stories - Page 3
Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
Adobe & Nvidia deepen AI pact for creative workflows
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digital transformation
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cx
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martech
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Adobe chief Shantanu Narayen to step down amid AI shift
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saas
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digital transformation
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martech
Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.
The Golden Triangle of marketing in the AI era
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
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martech
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genai
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llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
PixVerse hits unicorn status with record AI video round
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digital transformation
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e-learning
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rpa
AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.
BrightEdge unveils AI tools to track search visibility
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data analytics
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cx
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martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
CTERA debuts Fusion Direct to unify file & object data
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storage
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hybrid cloud
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data analytics
CTERA launches Fusion Direct, unifying file and object storage in one global namespace to streamline AI, analytics and collaboration data use.
AI productivity gains erased by document verification
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data protection
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document management
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devops
AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.
Indosat creators set 11-hour Eid TikTok livestream record
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uc
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cx
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martech
Two creators set an 11-hour Eid TikTok livestream record on a Jakarta-Yogyakarta journey, stress-testing Indosat's mobile network in real time.
AI ambition outpaces readiness for smaller businesses
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data protection
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manufacturing
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data analytics
SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
Gartner tips AI to upend work tools, hiring & data
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data analytics
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digital transformation
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hcm
Gartner predicts AI will disrupt office software, hiring and data by 2030, triggering a USD $58 billion productivity tools shake-up.
Zapier data shows AI is now infrastructure for leads
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crm
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digital transformation
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cx
Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
IBM warns AI & quantum threats will reshape cybercrime
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malware
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data protection
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ransomware
IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.
Nvidia unveils data-centre RTX servers for game dev
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gaming
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devops
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hyperscale
Nvidia pitches RTX PRO data-centre servers to virtualise game development, unifying creative, AI and QA workloads on shared GPUs.
SonicWall receives 5-Star Award in 2026 CRN Partner Program Guide
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firewalls
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network security
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partner programmes
SonicWall earns a 5-Star rating in the 2026 CRN Partner Program Guide, spotlighting its focus on partner success and security outcomes.
Adobe adds conversational AI tools to Photoshop, Firefly
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martech
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rpa
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erp
Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
AMD boosts Ryzen AI P100 chips for edge industrial use
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virtualisation
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robots
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edge computing
AMD expands Ryzen AI Embedded P100 chips with up to 80 TOPS and ROCm support, targeting edge AI in factories, robots and medical systems.
Luma unveils unified AI agents to streamline creativity
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digital transformation
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physical security
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rpa
Luma launches unified AI agents for agencies, promising context-aware creative workflows across text, image, video and audio projects.
Generate Summit unveils 2026 B2B marketer keynotes
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martech
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llms
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marketing
Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.
Taboola predicts five trends reshaping travel marketing
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data protection
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cx
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martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.