Customer engagement stories
Four enterprise mobility trends shaping 2024
Enterprise mobility in 2024 will be driven by the integration of IoT, enhanced mobile security measures, the rise of edge computing, and the use of augmented reality in operations.
AI ethics take centre stage at World Economic Forum
AI regulation will likely vary - with some aspects being vital and others possibly being more adaptable to enable AI's massive potential fully.
Vonage to boost Southern Cross Credit Union's customer support
Southern Cross Credit Union (SCCU) partners with global cloud communications firm, Vonage, enhancing their customer support system in Australia by employing Vonage Fusion's UCaaS and CCaaS solutions.
Looking ahead: The great marketing technology transition
Rising consumer expectations and digitisation push businesses to upgrade legacy systems for advanced, cloud-based platforms for improved customer engagement and long-term growth.
INTIX pioneers real-time marketing in event ticketing technology
Event ticketing tech firm, INTIX, pioneers the use of real-time marketing to engage customers, promote additional offerings, and enhance event revenues during an event.
Loyalty programs and innovation, experts reveal all
As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.
SevenRooms acquires AI SMS marketer HeyPluto to boost offerings
Hospitality software provider, SevenRooms, acquires AI SMS marketing firm, HeyPluto, to enhance client engagement, drive profits and innovate personalised marketing solutions in Australia's hospitality industry.
Woolworths & Last Yard expand digital shelf strategy partnership
Woolworths Group expands partnership with Last Yard to digitise the in-store customer experience, transitioning from paper to electronic shelf labels, as announced at the NRF24 conference.
Twilio honours AI startups pushing innovation in customer engagement
Twilio honoured innovative startups utilising Generative AI and Twilio's suites to enhance digital communication for customer experiences in its AI Startup Searchlight awards.
Loyalty, technology and personalisation - what’s new?
The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.
Ava May Aromas partners with Sprii to launch live shopping in 2024
UK fragrance brand Ava May Aromas teams up with tech firm Sprii to introduce live shopping experiences in 2024, amplifying customer engagement.
Simon Rollenbeck joins Komo Technologies as marketing head
Australian company, Komo Technologies, welcomes accomplished marketing specialist Simon Rollenbeck as its new Head of Marketing to bolster growth strategy and customer engagement.
Cohesity appoints Olivier Savornin as Group VP of Sales for EMEA
Data management leader Cohesity appoints IT industry veteran Olivier Savornin as Group VP of Sales for EMEA, enhancing its drive for modern data security in the region.
OneTap Loyalty revolutionises retail with payment card-integrated rewards
Australian tech platform OneTap Loyalty streamlines rewards earning process, integrating payment cards with loyalty programs and bolstering customer engagement.
BlackLine appoints industry veteran Emily Campbell as new CMO
Digital finance transformation leader, BlackLine, taps industry veteran Emily Campbell as Chief Marketing Officer to spearhead global strategy amid rising demand for automated risk management solutions.
Publicis Sapient & Google Cloud to launch Retail Media Network Accelerator
Publicis Sapient partners with Google Cloud to launch a Retail Media Network Accelerator, providing a platform for clients to boost revenue via customised ads and enhance customer engagement.
Tray.io unveils Tray Advantage to bolster enterprise automation efforts
Tray.io, a top AI-powered iPaaS creator, unveils Tray Advantage, a support and education service suite aimed at amplifying enterprise integration and automation efforts.
Vonage secures National Innovation Award for enhancing guest experience
Global cloud communications leader Vonage wins the National Innovation Award for Guest Experience 2023 for its transformative technologies enhancing customer experience in hospitality.
Integral Ad Science launches Quality Attention measurement tool
Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.
Tech trends shaking up the Australian retail sector in 2024
Resurgence of RFID technology, generative AI with voice commerce, unified supply chain management, and AR integration is set to revolutionise Australia's retail scene.
Accenture set to acquire Singapore's Jixie to boost marketing tech resources
Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.
Demand for Microsoft Dynamics set to triple by 2033
The Microsoft Dynamics market is expected to triple in value due to rising demand for its productivity-boosting software solutions.
B2B eCommerce firms urged to adopt B2C strategies for survival in NZ
B2B firms urged to adopt B2C strategies amid evolving NZ economy, stressing digitalisation to survive, experts say.
Revenue Grid unveils AI-driven sales efficiency enhancements in Winter '23 release
Revenue Grid increases sales efficiency with AI-driven enhancements in its Winter 23 release, including improved data capture and streamlined workflows.