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Manchester City extends Qualtrics deal as campus grows
Software-as-a-Service

Manchester City extends Qualtrics deal as campus grows

Feedback tools will now cover more of the Etihad Campus as Manchester City expands year-round attractions and uses AI to speed responses.

By Sean Mitchell • 3 min read • 2 days ago
Qualtrics unveils AI platform for experience management
Software-as-a-Service

Qualtrics unveils AI platform for experience management

The new system aims to let organisations test decisions and automate responses in live customer interactions before its 2027 release.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Customers at the centre of Adobe's new AI evangelist role
Digital Transformation

Customers at the centre of Adobe's new AI evangelist role

Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.

By Sean Mitchell • 6 min read • Last month
How social advertising is becoming a source of customer intelligence
Data Protection

How social advertising is becoming a source of customer intelligence

Real-time audience data from Facebook and Instagram is helping firms spot changing preferences and steer marketing, service and product decisions.

By Mark Tarre • 5 min read • Last month
Scoot uses AI to speed up customer feedback analysis
Data Protection

Scoot uses AI to speed up customer feedback analysis

Passenger complaints can now be acted on in minutes, helping Scoot spot booking and login problems before they dent sales.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Sprinklr adds AI tools to speed customer responses
Software-as-a-Service

Sprinklr adds AI tools to speed customer responses

Faster real-time responses may help brands cut manual analysis as the new release links customer signals with AI tools across service and marketing.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 16th Jul 2026
AskNicely launches AI review-routing tool for chains
Software-as-a-Service

AskNicely launches AI review-routing tool for chains

Visibility in AI search is becoming harder for chains without reviews across multiple sites, as AskNicely automates routing feedback to them.

By Mark Tarre • 3 min read • Wed, 15th Jul 2026
Nasuni wins sixth NorthFace award, tops G2 reports
Software-as-a-Service

Nasuni wins sixth NorthFace award, tops G2 reports

Audited feedback has lifted Nasuni's customer-service standing, with a 98% CSAT score and top G2 placements across 15 categories.

By Sofiah Nichole Salivio • 4 min read • Thu, 2nd Jul 2026
Trustpilot deepens Shopify tie-up on customer reviews
Marketing Technologies

Trustpilot deepens Shopify tie-up on customer reviews

Shopify merchants will be able to surface independent feedback more easily as Trustpilot's app upgrade makes reviews part of the buying journey.

By Sean Mitchell • 3 min read • Tue, 30th Jun 2026
Sprinklr launches LLM Insights to track AI brand visibility
Customer Experience

Sprinklr launches LLM Insights to track AI brand visibility

Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.

By Sofiah Nichole Salivio • 4 min read • Thu, 11th Jun 2026

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Nozomi Networks wins Gartner customer choice again
IoT Security

Nozomi Networks wins Gartner customer choice again

Growing demand for industrial cyber security tools has helped Nozomi retain the only second straight Gartner Peer Insights customer award in its category.

By Sean Mitchell • 4 min read • Last week
Wildfire to lead Serve First UK communications drive
Software-as-a-Service

Wildfire to lead Serve First UK communications drive

The appointment gives Serve First a sharper UK profile as it seeks to stand out in a crowded AI and customer experience software market.

By Mark Tarre • 4 min read • Last month
Left Field Labs launches tool to track AI brand views
Customer Experience

Left Field Labs launches tool to track AI brand views

Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 31st Jul 2026
Vero Insurance adds AI sentiment checks in New Zealand
Digital Transformation

Vero Insurance adds AI sentiment checks in New Zealand

It will let staff spot complaints and vulnerability in real time, giving Vero earlier warning of customer distress across its New Zealand teams.

By Karen Joy Bacudo • 4 min read • Thu, 16th Jul 2026
WorkJam adds autonomous AI tools for frontline retail
Software-as-a-Service

WorkJam adds autonomous AI tools for frontline retail

Retail chains could now have store tasks reshuffled in real time as WorkJam rolls out autonomous AI tools across its frontline platform.

By Sofiah Nichole Salivio • 4 min read • Tue, 14th Jul 2026
Khova launches platform for retail & hospitality sites
Software-as-a-Service

Khova launches platform for retail & hospitality sites

Retail and hospitality groups are being offered a single daily briefing to turn scattered site data into faster action on the shop floor.

By Sofiah Nichole Salivio • 4 min read • Fri, 10th Jul 2026
Park2Travel adds real-time tracking & five new buses
Customer Experience

Park2Travel adds real-time tracking & five new buses

Travellers using Dublin Airport transfers now get live shuttle updates and faster boarding as Park2Travel rolls out a €2 million upgrade.

By Sofiah Nichole Salivio • 4 min read • Wed, 1st Jul 2026