Data Driven stories
Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.
CelcomDigi launches a 5G short film starring towerrunner Soh Wai Ching and rider Qabil Irfan in a synchronised latency challenge.
Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.
McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.
CurricuLLM launches Studio Mode, letting teachers turn existing documents, curricula and student data into AI-generated classroom resources.
TRENDS taps Boomi to unify 50+ systems, tackling complexity as revenue surges from NZD $10 million to NZD $130 million in a decade.
Pricer launches Pricer Avenue, a modular, battery-free shelf-edge platform for targeted premium aisles and promotion-heavy store zones.
Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.
IDeaS launches Rate Data Advantage in APAC, promising hotels deeper real-time rate intelligence and sharper revenue decisions.
Shuttlerock adopts Workday to unify global finance and HR, tightening controls and boosting real-time insight as its international footprint grows.
Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.
Australian firms warn generative AI is fuelling unprecedented fraud losses, as most say their defences and tools can no longer keep pace.
As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.
UK health and wellbeing spend is smoothing into year-round habits, with fewer shoppers spending more and January gym spikes fading.
Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.
Masabi acquires Passenger to fuse ticketing, payments and real-time information into a single mobility platform for transport operators.
YouLend partners with Intuit to embed fast SME funding of GBP £1,000-£2m directly inside QuickBooks as a new UK Capital Marketplace.
Targa Telematics named top European fleet usage-based insurance provider in PTOLEMUS ranking as digital motor models accelerate.
Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.
Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.