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Digital Engagement Stories - Page 4

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Prime Day grows in Australia as shoppers hunt value & savings
Customer Experience

Prime Day grows in Australia as shoppers hunt value & savings

Prime Day in Australia gains momentum as shoppers seek bargains amid rising living costs, with retailers leveraging discounts and omnichannel strategies for growth.

By Shannon Williams • 4 min read • Fri, 11th Jul 2025
AI transforms sports engagement as fans seek personalisation
Surveillance

AI transforms sports engagement as fans seek personalisation

AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.

By Melvin Hipolito • 4 min read • Tue, 1st Jul 2025
Twilio appoints Howard Fyffe as Director of Sales for ANZ
Hybrid Cloud

Twilio appoints Howard Fyffe as Director of Sales for ANZ

Twilio has appointed Howard Fyffe as Director of Sales for ANZ, aiming to boost personalised digital engagement and business growth across Australia and New Zealand.

By Melvin Hipolito • 3 min read • Mon, 30th Jun 2025
LG launches Radio Optimism to boost meaningful digital bonds
Artificial Intelligence

LG launches Radio Optimism to boost meaningful digital bonds

LG has launched Radio Optimism, an AI-powered music platform designed to foster deeper digital bonds amid growing social disconnection worldwide.

By Melvin Hipolito • 4 min read • Wed, 25th Jun 2025
Granicus launches Engagement Cloud to boost public sector trust
Digital Transformation

Granicus launches Engagement Cloud to boost public sector trust

Granicus launches Engagement Cloud in Australia and New Zealand to help public sector boost trust through personalised, data-driven communication and services.

By Melvin Hipolito • 3 min read • Tue, 24th Jun 2025
Hoyts wins major award for cinema mobile app innovation in 2025
Unified Communications

Hoyts wins major award for cinema mobile app innovation in 2025

HOYTS won the 2025 Australian Web Award for its innovative cinema mobile app, praised for enhancing user experience and digital engagement.

By Catherine Knowles • 3 min read • Fri, 30th May 2025
Consumer frustration, poor digital experiences on the rise
Customer Experience

Consumer frustration, poor digital experiences on the rise

91% of consumers faced frustrating digital issues last year, leading to revenue loss and loyalty decline, says Conviva's 2025 report.

By Jed Nykolle Harme • 4 min read • Tue, 20th May 2025
Orlando Magic expand SAS AI partnership to personalise fan experience
Gaming

Orlando Magic expand SAS AI partnership to personalise fan experience

SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
HOYTS app earns Webby Award nomination for digital design
Software Development

HOYTS app earns Webby Award nomination for digital design

HOYTS' redesigned mobile app, launched six months ago, has received a Webby Award nomination for its outstanding digital design and user experience.

By Kaleah Salmon • 3 min read • Tue, 22nd Apr 2025
Why we need to be all-in on Personalisation
Data Analytics

Why we need to be all-in on Personalisation

Personalisation is revolutionising retail, driving customer loyalty and profitability, as businesses harness AI to enhance unique shopping experiences.

By Sarah Jarvis • 6 min read • Thu, 10th Apr 2025
The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move
Fintech

The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move

Amid economic pressures, tech vendors risk significant revenue loss by slashing PR and marketing budgets, jeopardising visibility and market relevance.

By Louise Roberts • 4 min read • Mon, 7th Apr 2025
TP report shows Gen Z prefer interactive communication
Customer Experience

TP report shows Gen Z prefer interactive communication

A new report from TP reveals that Generation Z favours interactive communication, posing challenges for businesses catering to this tech-savvy cohort.

By Shannon Williams • 3 min read • Fri, 4th Apr 2025

Stories from Other Regions

Digital Engagement stories

Marketers predict traditional SEO obsolete by 2026, survey finds
Marketing Technologies

Marketers predict traditional SEO obsolete by 2026, survey finds

A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.

By Shannon Williams • 3 min read • Tue, 20th May 2025
TheFork launches new tools to boost UK restaurants for summer
Customer Experience

TheFork launches new tools to boost UK restaurants for summer

TheFork unveils new tools in TheFork Manager to boost UK restaurant bookings, reduce no-shows, and enhance guest experience ahead of the busy summer season.

By Kaleah Salmon • 3 min read • Tue, 13th May 2025
Creating a lead generation flywheel with AI and data at the core
Customer Relationship Management

Creating a lead generation flywheel with AI and data at the core

AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.

By Twilio • 5 min read • Fri, 4th Apr 2025
New Zealanders spending more time online than ever
Artificial Intelligence

New Zealanders spending more time online than ever

A new study by InternetNZ reveals half of New Zealanders now spend four or more hours online daily, with significant usage noted among younger adults.

By Sean Mitchell • 2 min read • Thu, 20th Mar 2025
Charlotte Tilbury & Huda Beauty lead UK beauty brands
Digital Engagement

Charlotte Tilbury & Huda Beauty lead UK beauty brands

Kolsquare's 2024 rankings reveal Charlotte Tilbury and Huda Beauty as the top UK beauty brands on TikTok and Instagram, showcasing their digital prowess.

By Kaleah Salmon • 3 min read • Thu, 6th Mar 2025