Digital Marketing stories
HubSpot reveals marketing budget decline in Singapore
Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.
Anchora launches LIFT and STITCH in the Australian market
LIFT assists organisations in migrating their digital marketing activities to the cloud, and STITCH creates cohesion between disparate solutions.
Driving hotel demand with revenue management technology
A revenue management system (RMS) allows hotels to automate key revenue management tasks and enhance pricing by room type, ultimately helping attract the right guest at the right price.
Cross-team partnerships: The foundation for seamless digital experiences for customers
The region’s digital consumer population will continue to grow exponentially, reaching 370 million by the end of 2022.
Optimizely and Orchard partner to scale marketing experimentation
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
Forget SEO; think trust and influence says digital marketing guru
We chat with Australian digital marketing pioneer Ian Hopkinson about what lead him to create his own auditing tool.
Getty Images delves into the world of NFTs with Candy Digital
Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.
Similarweb acquires SEO and rank tracking company Rank Ranger
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Validity and Red Sift enter data partnership to aid marketers
The data exchange will facilitate compliance with DMARC to ensure Validity and Red Sift customers are implementing secure email marketing campaigns.
Do you have an in-person or virtual event coming up? Partner with Techday
“Our ability to target a niche audience across Asia Pacific that is perfectly relevant to each event makes Techday truly unmatched when it comes to event partnership."
Smith Brothers Media to drive marketing enhancements for Emperor Champagne
SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance.
Dotdigital report helps companies to better serve customers
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.
Digital marketing platforms join forces to fast-track SEO
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing.
Megaphone Marketing named 2022 Google Premier Partner
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.
It’s time for digital marketers to dip their toes in Web 3.0
Web 3.0 is about to explode the internet as we know it, and digital marketers need to keep pace.
Sydney startup Metigy announces global expansion to assists SMEs with digital marketing
Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID-19 continues to drive SMEs to digital marketing globally.
Nuheara turns to programmatic solutions to boost marketing efforts
"We have to layer multiple third party data sets over that to refine the targeting, which we certainly could never do on traditional broadcast media.”
Marketers hone tactics as customers 'cling' to digital habits - Salesforce report
A Salesforce report says customers are ‘clinging’ to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.
Australian consumers embrace online shopping post-pandemic
Australian consumers’ online shopping habits have grown despite restrictions and economic uncertainty brought on by COVID-19.
AI and ML not being utilised enough in the digital marketing sphere — Gartner
A lack of artificial intelligence and machine learning usage in digital marketing is causing a significant issue for marketers looking to deliver personalised experiences to customers, according to Gartner.
B2B marketing: Solving the big five challenges
Let’s face it, as a B2B tech company, marketing probably isn’t easy.
Why Your Mobile Marketing Strategy Needs Geofencing to Improve Conversions
An informative look at incorporating Geofencing into your marketing plan
Hootsuite launches integration with Dynamics 365
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
How NZ Labour crushed the National Party on Facebook
National spent double on its Facebook marketing, and it wasn't enough.