Digital Marketing stories
Salesforce launches next gen of its conversational AI assistant
Einstein Copilot is a new generative AI-powered conversational assistant for every Salesforce application, baked seamlessly into the flow of work.
UserTesting launches new certified agency partner program
The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings.
A contemporary technological solution for modern marketing
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
Higher social media spend by Australian SMEs in 2023: GetApp
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
Megantic mentorship program helps female eCommerce leaders
In celebration of International Women's Day, Megantic highlights its success in helping female eCommerce leaders with its program, Megantic Mentors, since 2021.
Similarweb announces Digital Marketing Awards winners, including Panasonic
This competitive awards program recognises success at using wide-ranging digital marketing techniques to successfully drive traffic and achieve significant business impact.
HubSpot reveals marketing budget decline in Singapore
Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.
Anchora launches LIFT and STITCH in the Australian market
LIFT assists organisations in migrating their digital marketing activities to the cloud, and STITCH creates cohesion between disparate solutions.
Driving hotel demand with revenue management technology
A revenue management system (RMS) allows hotels to automate key revenue management tasks and enhance pricing by room type, ultimately helping attract the right guest at the right price.
Cross-team partnerships: The foundation for seamless digital experiences for customers
The region’s digital consumer population will continue to grow exponentially, reaching 370 million by the end of 2022.
Optimizely and Orchard partner to scale marketing experimentation
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
Forget SEO; think trust and influence says digital marketing guru
We chat with Australian digital marketing pioneer Ian Hopkinson about what lead him to create his own auditing tool.
Getty Images delves into the world of NFTs with Candy Digital
Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.
Similarweb acquires SEO and rank tracking company Rank Ranger
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Validity and Red Sift enter data partnership to aid marketers
The data exchange will facilitate compliance with DMARC to ensure Validity and Red Sift customers are implementing secure email marketing campaigns.
Do you have an in-person or virtual event coming up? Partner with TechDay
“Our ability to target a niche audience across Asia Pacific that is perfectly relevant to each event makes TechDay truly unmatched when it comes to event partnership."
Smith Brothers Media to drive marketing enhancements for Emperor Champagne
SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance.
Dotdigital report helps companies to better serve customers
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.
Digital marketing platforms join forces to fast-track SEO
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing.
Megaphone Marketing named 2022 Google Premier Partner
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.
It’s time for digital marketers to dip their toes in Web 3.0
Web 3.0 is about to explode the internet as we know it, and digital marketers need to keep pace.
Sydney startup Metigy announces global expansion to assists SMEs with digital marketing
Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID-19 continues to drive SMEs to digital marketing globally.
Nuheara turns to programmatic solutions to boost marketing efforts
"We have to layer multiple third party data sets over that to refine the targeting, which we certainly could never do on traditional broadcast media.”
Marketers hone tactics as customers 'cling' to digital habits - Salesforce report
A Salesforce report says customers are ‘clinging’ to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.