eCommerceNews Asia - Technology news for digital commerce decision-makers

Digital Marketing stories

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The mindset and skills every SME should invest in NOW to succeed in future
Yesterday
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big data
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bi
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data analytics
In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.
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Unprepared executives face challenges with Google's cookie phase-out
4 days ago
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martech
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accounting systems
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cdp
A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.
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Blackpearl launches AI tool to navigate Chrome cookie changes
Last week
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gdpr
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ai
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advertising
Google's phasing out of third-party cookies is reshaping digital marketing. Blackpearl Group's new AI tool, Pearl Diver, offers a cookie-less solution, earning USD $4.9 million ARR in 13 months.
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Equativ appoints Rueben Vijaratnam as new MD for South-East Asia
Last month
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martech
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digital advertising
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yahoo
Equativ appoints Rueben Vijaratnam as new MD for South-East Asia, aiming to enhance its ad platform's demand-focused strategy and expand its regional footprint.
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Novated Lease Australia names Natalie Ashes as new CMO
Last month
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cartech
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brisbane
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perth
Novated Lease Australia has named Natalie Ashes as CMO. With 15 years of sector experience, Ashes aims to drive the company towards AUD $500 million in annual leases.
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Harte Hanks launches new Demand Generation service for SMEs
Last month
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cartech
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ibm
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digital marketing
Harte Hanks has unveiled Demand Generation In a Box, a comprehensive service aimed at helping SMEs enhance brand interest and drive lead generation efficiently.
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Incubeta acquires Persuasion Technologies to enhance analytics
Last month
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bi
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big data
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data analytics
Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.
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NP Digital acquires SearchGuru to bolster APAC market presence
Last month
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martech
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seo
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insurance
NP Digital is set to acquire SearchGuru, boosting its APAC presence and enhancing service offerings. This move adds 120 marketers to NP’s 270-strong team.
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Infosys teams up with SAP Emarsys to boost customer engagement
Thu, 16th May 2024
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digital transformation
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cx
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martech
Infosys partners with SAP Emarsys to revolutionise customer engagement with AI-driven, cross-channel marketing campaigns, enhancing both revenue and loyalty.
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ANZ small businesses weigh increased marketing amid economic concerns
Thu, 9th May 2024
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cx
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accounting systems
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martech
Despite economic concerns, 46% of Australian and New Zealand SMBs plan to increase marketing spend in a bid to survive, with 48% set to raise their budgets by at least 10%, finds survey.
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Recognition Group launches Sovereign for defence sector support
Tue, 30th Apr 2024
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ai
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public relations
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digital marketing
The Recognition Group unveils Sovereign, a new agency tailored to buoy defence and aerospace suppliers in Australia.
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Generative AI adoption in marketing hindered by skill gap & legal concerns
Tue, 30th Apr 2024
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ai
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digital marketing
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skills gap
Partner marketers embrace Generative AI but face barriers including legal issues, data security fears, and a noteworthy skills gap, as per a Coterie Connect event.
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Ascent One launches integrated platform to streamline educational tasks
Wed, 3rd Apr 2024
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compliance
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software
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digital marketing
Ascent One unveils a game-changing multi-functional platform, merging education admissions, agent management, and marketing, promising to overhaul education sector procedures.
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Exclusive Networks acquires NEXTGEN Group to bolster APAC presence
Fri, 29th Mar 2024
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big data
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bi
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data analytics
Cybersecurity giant, Exclusive Networks, unveils plans to fully acquire channel services firm, NEXTGEN Group, boosting its market presence across the Asia-Pacific region.
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Bonzai to enhance digital ad viewability performance
Thu, 28th Mar 2024
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digital marketing
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westfield
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nz
Digital advertising platform Bonzai releases 'Fillboard', a premium ad format designed to optimise viewability and maximise brand engagement.
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Adobe & Henkel extend partnership for AI-driven automation
Tue, 26th Mar 2024
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martech
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cdp
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ai
Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.
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Prophet's AI platform intends to revamp global ad spend efficiency
Thu, 21st Mar 2024
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ai
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digital marketing
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inflation
Predictive intelligence platform, Prophet, emerges from 3-year development, using Nobel Prize-winning mathematics to mitigate a $1 trillion deficit from data blind spots and Google's cookie phase-out.
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NP Digital expands APAC presence & appoints new regional leaders
Wed, 20th Mar 2024
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martech
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seo
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digital marketing
Performance marketing leader NP Digital bolsters its APAC presence with several strategic hires, including Kris Casey as SEO APAC Lead, enhancing the firm's digital prowess and regional footprint.
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SBM marketing agency unveils new advanced studios in Melbourne
Mon, 18th Mar 2024
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digital marketing
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social media
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collaboration
Full-service marketing agency, SBM, launches its state-of-the-art studios in Moorabbin, Melbourne, to bolster its commitment to enhanced customer service and regional presence.
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Media.Monks secures Gold Partner status with Optimizely
Thu, 14th Mar 2024
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cdp
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martech
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digitisation
Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.