Digital Marketing stories

Salesforce launches next gen of its conversational AI assistant
This month
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ai
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salesforce
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digital marketing
Einstein Copilot is a new generative AI-powered conversational assistant for every Salesforce application, baked seamlessly into the flow of work.

UserTesting launches new certified agency partner program
Tue, 25th Jul 2023
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digital transformation
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cx
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partner programmes
The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings.

A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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digital transformation
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crm
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ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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social media
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social media listening
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digital marketing
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.

Megantic mentorship program helps female eCommerce leaders
Tue, 7th Mar 2023
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seo
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dei
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web development
In celebration of International Women's Day, Megantic highlights its success in helping female eCommerce leaders with its program, Megantic Mentors, since 2021.

Similarweb announces Digital Marketing Awards winners, including Panasonic
Fri, 24th Feb 2023
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digital marketing
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innovation
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awards
This competitive awards program recognises success at using wide-ranging digital marketing techniques to successfully drive traffic and achieve significant business impact.

HubSpot reveals marketing budget decline in Singapore
Wed, 30th Nov 2022
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crm
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martech
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strategy
Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.

Anchora launches LIFT and STITCH in the Australian market
Fri, 28th Oct 2022
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cloud services
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digital transformation
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martech
LIFT assists organisations in migrating their digital marketing activities to the cloud, and STITCH creates cohesion between disparate solutions.

Driving hotel demand with revenue management technology
Fri, 14th Oct 2022
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digital marketing
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online bookings
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revenue management
A revenue management system (RMS) allows hotels to automate key revenue management tasks and enhance pricing by room type, ultimately helping attract the right guest at the right price.

Cross-team partnerships: The foundation for seamless digital experiences for customers
Thu, 22nd Sep 2022
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bi
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data analytics
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digital transformation
The region’s digital consumer population will continue to grow exponentially, reaching 370 million by the end of 2022.

Optimizely and Orchard partner to scale marketing experimentation
Tue, 13th Sep 2022
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crm
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cx
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martech
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.

Forget SEO; think trust and influence says digital marketing guru
Tue, 23rd Aug 2022
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martech
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seo
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digital marketing
We chat with Australian digital marketing pioneer Ian Hopkinson about what lead him to create his own auditing tool.

Getty Images delves into the world of NFTs with Candy Digital
Tue, 24th May 2022
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cryptocurrency
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blockchain
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martech
Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.

Similarweb acquires SEO and rank tracking company Rank Ranger
Mon, 23rd May 2022
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seo
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martech
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digital marketing
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.

Validity and Red Sift enter data partnership to aid marketers
Mon, 9th May 2022
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big data
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bi
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data analytics
The data exchange will facilitate compliance with DMARC to ensure Validity and Red Sift customers are implementing secure email marketing campaigns.

Do you have an in-person or virtual event coming up? Partner with TechDay
Sun, 1st May 2022
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martech
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digital marketing
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techday
“Our ability to target a niche audience across Asia Pacific that is perfectly relevant to each event makes TechDay truly unmatched when it comes to event partnership."

Smith Brothers Media to drive marketing enhancements for Emperor Champagne
Tue, 12th Apr 2022
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martech
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website
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marketing
SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance.

Dotdigital report helps companies to better serve customers
Thu, 10th Mar 2022
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crm
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cx
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martech
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.

Digital marketing platforms join forces to fast-track SEO
Thu, 17th Feb 2022
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martech
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seo
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mergers and acquisitions
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing.

Megaphone Marketing named 2022 Google Premier Partner
Thu, 10th Feb 2022
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martech
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seo
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strategy
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.

It’s time for digital marketers to dip their toes in Web 3.0
Fri, 4th Feb 2022
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big data
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bi
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data analytics
Web 3.0 is about to explode the internet as we know it, and digital marketers need to keep pace.

Sydney startup Metigy announces global expansion to assists SMEs with digital marketing
Thu, 16th Dec 2021
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martech
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strategy
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startup
Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID-19 continues to drive SMEs to digital marketing globally.

Nuheara turns to programmatic solutions to boost marketing efforts
Tue, 17th Aug 2021
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martech
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digital marketing
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bench
"We have to layer multiple third party data sets over that to refine the targeting, which we certainly could never do on traditional broadcast media.”

Marketers hone tactics as customers 'cling' to digital habits - Salesforce report
Mon, 16th Aug 2021
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martech
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digital marketing
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salesforce
A Salesforce report says customers are ‘clinging’ to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.