Digital Marketing stories

Einstein Copilot is a new generative AI-powered conversational assistant for every Salesforce application, baked seamlessly into the flow of work.

The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.

In celebration of International Women's Day, Megantic highlights its success in helping female eCommerce leaders with its program, Megantic Mentors, since 2021.

This competitive awards program recognises success at using wide-ranging digital marketing techniques to successfully drive traffic and achieve significant business impact.

Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.

LIFT assists organisations in migrating their digital marketing activities to the cloud, and STITCH creates cohesion between disparate solutions.

A revenue management system (RMS) allows hotels to automate key revenue management tasks and enhance pricing by room type, ultimately helping attract the right guest at the right price.

The region’s digital consumer population will continue to grow exponentially, reaching 370 million by the end of 2022.

Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.

We chat with Australian digital marketing pioneer Ian Hopkinson about what lead him to create his own auditing tool.

Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.

Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.

The data exchange will facilitate compliance with DMARC to ensure Validity and Red Sift customers are implementing secure email marketing campaigns.

“Our ability to target a niche audience across Asia Pacific that is perfectly relevant to each event makes TechDay truly unmatched when it comes to event partnership."

SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance. 

Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.

Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing.

Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.

Web 3.0 is about to explode the internet as we know it, and digital marketers need to keep pace.

Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID-19 continues to drive SMEs to digital marketing globally.

"We have to layer multiple third party data sets over that to refine the targeting, which we certainly could never do on traditional broadcast media.”

A Salesforce report says customers are ‘clinging’ to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.