eCommerceNews Asia - Technology news for digital commerce decision-makers

Digital Marketing stories

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'Artificial Inflation of Traffic' scams skyrocket in 2023
Last week
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cloud services
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ai
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threat intelligence
A Swedish report exposes a disturbing surge in Artificial Inflation of Traffic (AIT) fraud, with 20 billion fraudulent SMS messages costing organisations a total of $1.16 billion in 2023.
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Enhancing eCommerce customer loyalty: The power of personalised journeys and automation
Last week
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crm
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bi
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big data
Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.
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Online privacy changes may hike Australian eCommerce prices
This month
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bi
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big data
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cdp
Impending alterations to online privacy practices could inflate Australian e-commerce prices by up to 25 per cent.
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MikMak revolutionises eCommerce with enhanced 3.0 platform and new partnerships
Wed, 20th Dec 2023
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partner programmes
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retail
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sales
MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.
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MBC joins forces with PLDT Enterprise for digital transformation push
Mon, 18th Dec 2023
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digital transformation
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leadership
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digital arena
Manila Broadcasting Company (MBC) advances its digital transformation by expanding partnership with telecoms integrator PLDT Enterprise, and adopting Google Workspace.
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AI, e-commerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
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ai
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crm
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advertising
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
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Bonzai launches innovative mobile ad format 'BrandStory' in Australasia
Tue, 28th Nov 2023
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digital marketing
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cios
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nz
Bonzai, a leading creative ad tech platform in Australia and New Zealand, introduced a novel mobile ad format, BrandStory.
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UK Govt announces £200m digital skills training package
Mon, 13th Nov 2023
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ai
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productivity
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jobs
The UK Government unveils a £200m digital skills package aimed at enhancing local economies and fostering the rise of 'digital nomads'.
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Cybage Software welcomes Geoffrey Van Haeren to Advisory Board
Tue, 7th Nov 2023
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digital marketing
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software
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global expansion
Cybage Software Pvt. Ltd welcomes industry expert Geoffrey Van Haeren to its Advisory Board, adding to its expertise and innovation.
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DoubleVerify expands APAC Presence with leadership appointments
Tue, 7th Nov 2023
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digital marketing
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job moves
DoubleVerify (DV) has made key leadership appointments in Indonesia, Vietnam, and the Philippines to expand its APAC presence.
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Kochava introduces AI Prompt, a novel tool for global marketers
Mon, 30th Oct 2023
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omnichannel
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martech
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ai
Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.
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NP Digital Bolsters Asia Pacific Operations with Senior appointments
Tue, 17th Oct 2023
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bi
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big data
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data analytics
NP Digital enhances Asia Pacific operations, appointing Gary Cheung as GM for Hong Kong and Taiwan, and Melissa Cheng as Country Manager for Malaysia.
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Optimizely releases new operating system for marketers
Fri, 13th Oct 2023
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saas
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digital marketing
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integration
Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.
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Constant Contact Hires Rene Chaplin as Asia-Pacific Vice President
Tue, 10th Oct 2023
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martech
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cx
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partner programmes
Constant Contact appoints Rene Chaplin as Asia-Pacific Vice President to drive APAC expansion and support small businesses.
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Global pool manufacturer chooses SugarCRM's advanced sales solution
Thu, 5th Oct 2023
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business
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sugarcrm
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digital marketing
Waterco chooses SugarCRM's Sugar Sell Advanced platform for enhanced customer engagement and sales forecasting.
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OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
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digital marketing
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cookies
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contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
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Video: 10 Minute IT Jams - An update from XRii
Fri, 22nd Sep 2023
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digital marketing
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apac
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engagement
Matthew Endresz, who is the CEO of XRii, joins us today to tell us more about XRii and what they are doing in the APAC region.
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Smartsheet unveils next generation of Enterprise Work Management Platform
Thu, 21st Sep 2023
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ai
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retail
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cios
The new AI-powered platform features include unparalleled scale, democratised resource management, and modern simplified views. .
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Pixis raises USD $85 million in series C1 funding round
Mon, 18th Sep 2023
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ai
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digital marketing
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funding
Pixis, a codeless AI infrastructure company for marketing, has raised USD $85 million in its series C1 funding round.  .
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Sectigo Strengthens Channels with Key Executive Hires
Mon, 18th Sep 2023
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bi
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big data
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data analytics
Sectigo appoints Jairo Fraile as VP of Sales and Rob Charlebois as VP of Growth, strengthening their leadership team.
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Snowflake shares insights into data-forward marketers
Fri, 15th Sep 2023
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bi
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big data
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ml
Snowflake's report reveals how marketers are using data solutions to boost revenue and deliver personalized experiences to customers.
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Salesforce launches next gen of its conversational AI assistant
Fri, 15th Sep 2023
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big data
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bi
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cdp
Einstein Copilot is a new generative AI-powered conversational assistant for every Salesforce application, baked seamlessly into the flow of work.
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Exclusive: FranConnect has the solutions for your business
Mon, 11th Sep 2023
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software
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it management
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digital marketing
FranConnect is a software solution that allows franchisors and multi-location business owners to achieve unparalleled visibility and insights.
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Marketing leaders struggle to allocate budgets amidst AI boom
Fri, 25th Aug 2023
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martech
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ai
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gartner
Over 60% of marketing leaders plan to invest in generative AI, with more than half seeing greater reward than risk, according to Gartner.