eCommerce News Asia - Technology news for digital commerce decision-makers

Digital Marketing stories

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HubSpot reveals marketing budget decline in Singapore
Last week
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crm
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martech
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strategy
Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.
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Anchora launches LIFT and STITCH in the Australian market
Fri 28 Oct 2022
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cloud
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digital transformation
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martech
LIFT assists organisations in migrating their digital marketing activities to the cloud, and STITCH creates cohesion between disparate solutions.
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Driving hotel demand with revenue management technology
Fri 14 Oct 2022
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digital marketing
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online bookings
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revenue management
A revenue management system (RMS) allows hotels to automate key revenue management tasks and enhance pricing by room type, ultimately helping attract the right guest at the right price.
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Cross-team partnerships: The foundation for seamless digital experiences for customers
Thu 22 Sep 2022
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bi
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data analytics
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digital transformation
The region’s digital consumer population will continue to grow exponentially, reaching 370 million by the end of 2022.
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Optimizely and Orchard partner to scale marketing experimentation
Tue 13 Sep 2022
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crm
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cx
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martech
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
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Forget SEO; think trust and influence says digital marketing guru
Tue 23 Aug 2022
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martech
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seo
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digital marketing
We chat with Australian digital marketing pioneer Ian Hopkinson about what lead him to create his own auditing tool.
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Getty Images delves into the world of NFTs with Candy Digital
Tue 24 May 2022
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cryptocurrency
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blockchain
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martech
Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.
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Similarweb acquires SEO and rank tracking company Rank Ranger
Mon 23 May 2022
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martech
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seo
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australian
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
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Validity and Red Sift enter data partnership to aid marketers
Mon 9 May 2022
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big data
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bi
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data analytics
The data exchange will facilitate compliance with DMARC to ensure Validity and Red Sift customers are implementing secure email marketing campaigns.
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Do you have an in-person or virtual event coming up? Partner with Techday
Sun 1 May 2022
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martech
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digital marketing
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techday
“Our ability to target a niche audience across Asia Pacific that is perfectly relevant to each event makes Techday truly unmatched when it comes to event partnership."
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Smith Brothers Media to drive marketing enhancements for Emperor Champagne
Tue 12 Apr 2022
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martech
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website
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marketing
SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance. 
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Dotdigital report helps companies to better serve customers
Thu 10 Mar 2022
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crm
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cx
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martech
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.
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Digital marketing platforms join forces to fast-track SEO
Thu 17 Feb 2022
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martech
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seo
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mergers and acquisitions
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing.
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Megaphone Marketing named 2022 Google Premier Partner
Thu 10 Feb 2022
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martech
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seo
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strategy
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.
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It’s time for digital marketers to dip their toes in Web 3.0
Fri 4 Feb 2022
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big data
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bi
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data analytics
Web 3.0 is about to explode the internet as we know it, and digital marketers need to keep pace.
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Sydney startup Metigy announces global expansion to assists SMEs with digital marketing
Thu 16 Dec 2021
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martech
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strategy
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startup
Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID-19 continues to drive SMEs to digital marketing globally.
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Nuheara turns to programmatic solutions to boost marketing efforts
Tue 17 Aug 2021
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martech
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digital marketing
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bench
"We have to layer multiple third party data sets over that to refine the targeting, which we certainly could never do on traditional broadcast media.”
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Marketers hone tactics as customers 'cling' to digital habits - Salesforce report
Mon 16 Aug 2021
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martech
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digital marketing
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salesforce
A Salesforce report says customers are ‘clinging’ to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.
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Australian consumers embrace online shopping post-pandemic
Wed 23 Jun 2021
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martech
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digital marketing
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online shopping
Australian consumers’ online shopping habits have grown despite restrictions and economic uncertainty brought on by COVID-19.
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AI and ML not being utilised enough in the digital marketing sphere — Gartner
Thu 15 Apr 2021
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ai
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ml
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martech
A lack of artificial intelligence and machine learning usage in digital marketing is causing a significant issue for marketers looking to deliver personalised experiences to customers, according to Gartner.
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B2B marketing: Solving the big five challenges
Mon 1 Mar 2021
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martech
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digital marketing
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marketing
Let’s face it, as a B2B tech company, marketing probably isn’t easy.
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Why Your Mobile Marketing Strategy Needs Geofencing to Improve Conversions
Tue 22 Dec 2020
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martech
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digital marketing
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geofencing
An informative look at incorporating Geofencing into your marketing plan
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Hootsuite launches integration with Dynamics 365
Tue 17 Nov 2020
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microsoft
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crm
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martech
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
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How NZ Labour crushed the National Party on Facebook
Wed 4 Nov 2020
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martech
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social media
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digital marketing
National spent double on its Facebook marketing, and it wasn't enough.
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