Eagle Eye stories - Page 2

As AI reshapes creativity, experts call for reform of IP laws rather than abolition, warning that current rules fail to protect smaller creators and Indigenous cultures.

Australian retailers like Metcash, Wesfarmers, and Woolworths are innovating retail media strategies, targeting earnings of AUD $30 million by 2029.

AI technology is reshaping loyalty programmes, as highlighted at the Asia Pacific Loyalty Awards, where firms showcased innovative AI-driven personalisation.

Eagle Eye's latest eBook reveals how loyalty programmes will reshape retail in Asia-Pacific, with retailers adapting to meet consumer demand for personalised value.

As International Women's Day nears, female leaders in tech stress the need for data-driven strategies to enhance gender equality and foster inclusive workplaces.

On International Women's Day 2025, tech leaders urge for gender equity, highlighting the need for systemic change in celebrating women's contributions in the sector.

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

Eagle Eye has teamed up with Neophyte.ai to revolutionise retail marketing, using real-time data to enhance customer engagement and insights.

As organisations grapple with the choice between building or buying a loyalty solution, experts highlight eight reasons why deploying ready-made software is often smarter.

In an era dominated by Big Data and AI, businesses are urged to revisit and optimise their loyalty programmes to enhance Customer Lifetime Value and boost growth.

The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

Jonathan Reeve of Eagle Eye discusses the real-world impact of AI on business strategy and personalisation, emphasising the need for AI Appreciation Day.

Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.

Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.

Female leaders break barriers and redefine tech sector - experts from Eagle Eye emphasise diversity and female empowerment in the workplace for progress acceleration.

Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.

Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.