OpenX launches innovative marketplace to maximise marketing spend
"As a leader in targeting globally, OpenX’s strategic size allows both scale and a focus on premium inventory by building innovative tools such as ConteX.”
Video: 10 Minute IT Jams - An update from XRii
Matthew Endresz, who is the CEO of XRii, joins us today to tell us more about XRii and what they are doing in the APAC region.
Smartsheet unveils next generation of Enterprise Work Management Platform
The new AI-powered platform features include unparalleled scale, democratised resource management, and modern simplified views.
Snowflake shares insights into data-forward marketers
"It's an exciting time for marketers given the pace of technology innovation and the forthcoming impact of AI and LLMs to disrupt, automate, and enhance productivity."
Exclusive: FranConnect has the solutions for your business
FranConnect is a software solution that allows franchisors and multi-location business owners to achieve unparalleled visibility and insights.
Marketing leaders struggle to allocate budgets amidst AI boom
"There’s a clear tension between investing more in the current tech stack to drive utilisation, or reallocating their finite resources towards generative AI applications."
What this drinks retailer did to boost customer conversion to almost 100%
The ability to measure deliverability and increase customer engagement drove Shorty’s Liquor, Australia’s leading drinks retailer, to uplift its marketing programs on Dotdigital.
Twilio to deliver new customer-aware generative AI
Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.
A contemporary technological solution for modern marketing
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
APAC marketers welcoming end of third-party cookies - report
“In the new consumer data revolution, it is critical that businesses rethink their approach to data to drive more impactful customer engagement."
Mastering the complex art of online to offline marketing
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
Storyblok and Semrush team up to empower marketers and drive traffic
“Through our technology partnership, we have developed a solution to help Storyblok users better optimise content with Semrush’s global keyword database."
Affable.ai brings the power of AI to influencer marketing
Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
Australian marketers looking to improve outcomes with generative AI
New research reveals that Australian marketers estimate generative AI will save them almost six hours of work per week the equivalent of over a month per year.
Australian consumers report data-sharing concerns
Twilio reveals new research proving trust and transparency are cornerstones of building a sustainable data-sharing ecosystem for digital marketing in Australia.
Untie Nots wins deal with largest supermarket chain in Singapore
"We are delighted to have facilitated Untie Nots' entry into the Singapore market, just a few months' post the acquisition."
Why marketers need to activate customer data in real-time
Breaking down data silos and creating a unified single customer profile is only the first step in a powerful omnichannel strategy.
Mortar AI forms new collaboration to develop SaaS marketing platform
The platform provides access to programmatic advertising, data cleansing and consolidation, and solutions to help manage the ongoing addressability challenge.
Visual comms methods the most efficient, says Canva report
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
New Relic strengthens partner ecosystem with latest additions
New enhancements include additional support from regional partner managers and engineers, and PartnerCast, a new monthly webinar.
Security issues drive Aussie companies to adopt new CMS
Surveying 160 respondents across Australia, the report, a common pain point cited as motivating respondents to make the switch to a new CMS was security issues (22%).
New Storyblok fund encourages content management innovation
Storyblok has launched Creator Fund, an initiative allowing creators worldwide to submit their ideas and be in with a chance to win funding for a project.
Adobe and NVIDIA extend partnership to develop generative AI
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.
Accenture, Adobe unlock content supply chain value
"Content fuels the digital economy and together Adobe and Accenture are equipping brands to build high-performing content supply chains."