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Marketing stories

Komerz

Komerz buys Glassbox in deal valuing firm at USD $330m

Yesterday
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cx
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martech
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commerce systems
Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.
Pipin

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

Yesterday
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martech
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genai
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llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
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PixVerse hits unicorn status with record AI video round

Yesterday
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digital transformation
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e-learning
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rpa
AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.
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BrightEdge unveils AI tools to track search visibility

Yesterday
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data analytics
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cx
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martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
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monday.com opens workspace doors to external AI agents

2 days ago
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crm
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devops
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hcm
monday.com now lets external AI agents sign up, verify and work natively inside its platform, collaborating alongside human users.
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AI ambition outpaces readiness for smaller businesses

3 days ago
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data protection
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manufacturing
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data analytics
SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
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IBM warns AI & quantum threats will reshape cybercrime

3 days ago
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malware
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data protection
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ransomware
IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.
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Auxia hits 100bn AI decisions as enterprises scale up

3 days ago
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saas
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devops
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data analytics
Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.
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Perion debuts Outmax AI agent to optimise TikTok ads

3 days ago
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martech
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ai
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marketing
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.
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Sparkfly & PlayOn link school sports to retail data

4 days ago
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data protection
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martech
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commerce systems
Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.
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Indosat's SheHacks links women-led AI startups to Vietnam

4 days ago
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data analytics
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ai
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healthtech
Indosat's SheHacks brings Indonesian women-led AI startups to Vietnam, forging cross-border ties with investors and innovation agencies.
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Generate Summit unveils 2026 B2B marketer keynotes

5 days ago
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martech
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llms
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marketing
Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.
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McCann Singapore teams up with Adobe to extend GenAI

5 days ago
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devops
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digital transformation
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martech
McCann Singapore partners with Adobe to embed generative AI in live client work, boosting brand-safe creative speed, control and measurement.
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Taboola predicts five trends reshaping travel marketing

5 days ago
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data protection
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cx
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martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
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Global Day of Unplugging pushes brands to cut noise

Last week
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data protection
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cx
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martech
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
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Five red flags that suggest your AI content is actually hurting your rankings

Last week
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data analytics
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martech
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
Patrick

Beyond the booth: How tech companies can win at industry events

Last week
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digital transformation
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hyperscale
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cx
Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.
Fabrizia

Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech

Last week
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marketing
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it industry
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branding
Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.
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Google AI more negative than ChatGPT for brand reputation

Last week
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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Invisible labour in a digital world

Last week
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partner programmes
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hybrid & remote work
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marketing
As digital marketing leans on empathy and nuance, women shoulder unseen emotional labour that powers brands but rarely gets its due.