Twilio Segment stories
Twilio Segment launches customer journey builder for digital era
Mon, 14th Jun 2021
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big data
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data analytics
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bi
85% of businesses believe they offer personalised experiences, but 60% of consumers think businesses provide them. This mismatch hints at inefficient marketing spend.
Twilio finalises US$3.2 billion acquisition of Segment
Tue, 3rd Nov 2020
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contact centre
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cx
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crm
Segment will become a division of Twilio and will continue to be led by Segment CEO and co-founder Peter Reinhardt, reporting to Lawson.
Segment launches platform updates focusing on improving customer experience
Tue, 27th Oct 2020
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cx
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crm
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martech
"We're committed to helping companies access good data, so they can drive business growth and unlock the future of personalised experiences.”
Segment appoints new APAC VP as it looks to bolster presence in ANZ
Fri, 26th Jun 2020
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big data
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bi
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data analytics
"As APAC continues to take on an increased significance for our global business, we are confident that this region will quickly emerge as one of our primary growth engines."
Embracing zero trust for IoT and OT: a fundamental mind shift
Thu, 23rd Apr 2020
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ddos
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iot security
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cybersecurity
Security architects are being forced to re-examine the concept of identity, with many turning to a zero trust security model to provide a better architecture in protecting their sensitive resources.
How a customer data platform can add value to your business
Wed, 11th Mar 2020
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big data
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bi
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data analytics
Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.
Customer data company makes tracks in ANZ, prepares to double in size
Fri, 6th Mar 2020
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martech
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cdp
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customers
The customer data platform (CDP) company Segment has announced growing success in the Australian and New Zealand markets, with 50 new customers signing up from February 2019 to January 2020.
Over 200 independent software companies declare CRM is not enough
Mon, 20th Jan 2020
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saas
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crm
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contact centre
“CRM software is also inflexible, forcing IT to choose between purchasing a one-size-fits-all cloud suite or building dozens of costly, time-consuming integrations.”
Unpopular opinion: The software monolith is wrongly maligned
Mon, 11th Nov 2019
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saas
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microservices
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enterprise architect
We’re led to believe microservices are modern and monoliths are legacy - but it’s not that easy, writes Segment’s Alexandra Noonan and Calvin-French Owen.