YouTube stories - Page 4
Gen Z dining habits: prioritising trust, deals, & takeaways
Thu, 18th Jul 2024
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youtube
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instagram
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market
Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.
Study reveals minimal ad view time boosts brand awareness
Tue, 2nd Jul 2024
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youtube
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facebook
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instagram
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
Acer reveals DA1 & Nitro GA1 monitor series ahead of Computex
Tue, 4th Jun 2024
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gaming
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digital signage
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iot
Acer has revealed its new DA1 and Nitro GA1 smart monitors, featuring 4K and WQHD resolutions, HDR10, and Google TV integration.
Kartik Mehta appointed Channel Factory's head of Asia growth markets
Wed, 20th Mar 2024
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martech
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youtube
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adtech
Kartik Mehta, tech sales expert with a background in global growth initiatives, is set to steer Channel Factory's expansion in Asia's emerging markets as the new Head of Growth.
Vevo & PubMatic team up for global CTV inventory access
Fri, 23rd Feb 2024
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martech
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youtube
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transparency
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
Australians spend more time on social media, TikTok leads the way
Wed, 21st Feb 2024
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gaming
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martech
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digital entertainment
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
Philips MediaSuite hospitality TV sales surpass 500k units
Fri, 16th Feb 2024
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digital signage
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digital entertainment
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clean technologies
PPDS has marked a significant milestone, with sales of its Philips MediaSuite hospitality TVs - favourites among global hotel chains for in-room entertainment.
Beatgrid reveals key insights from USD $18m ad-effectiveness studies
Thu, 1st Feb 2024
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clean technologies
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google
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youtube
Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.
'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'
Wed, 31st Jan 2024
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youtube
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instagram
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whatsapp
Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.
Instagram influencer marketing expected to hit USD $22 billion by 2025
Mon, 22nd Jan 2024
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martech
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youtube
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instagram
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.
Integral Ad Science expands measurement capabilities for YouTube Shorts
Wed, 20th Dec 2023
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data analytics
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youtube
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bi
Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.
Content creators earn $700m across social media platforms in 2023
Sat, 16th Dec 2023
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youtube
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instagram
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social media
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
Singaporeans' top Google searches of 2023 revealed
Wed, 13th Dec 2023
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genai
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ai
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google
Singaporeans' top Google searches in 2023 were dominated by key events, coping strategies for rising costs, and growing interest in AI.
Electrify partners with Papercup to dub popular YouTube channel using AI
Tue, 12th Dec 2023
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ai
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youtube
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ml
Electrify Video Partners is teaming up with AI dubbing firm Papercup to translate YouTube's science channel Veritasium into Portuguese.
Ad fraud set to surge due to automation advancements
Tue, 21st Nov 2023
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open source
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youtube
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transparency
Insikt Group warns ad fraud losses could surge to $100bn due to a rise in automated solutions like bot software.
YouTube unveils AI-powered 'Spotlight Moments' adTech
Wed, 18th Oct 2023
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martech
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google
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youtube
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
Zitcha partners with tyresales to optimise retail media networks
Mon, 16th Oct 2023
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data analytics
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martech
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personalisation
Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.
Rapid increase in YouTube stream-jacking attacks – report
Wed, 11th Oct 2023
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email security
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cybersecurity
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youtube
The attacks involve re-directing followers popular channels to one run by cybercriminals or a cybercriminal taking full control of the real channel.
Fast Company names #1 most innovative company in video
Tue, 19th Apr 2022
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digital entertainment
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ai
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youtube
Jellysmack, a global creator company, has been named in Fast Company's annual list of the World's Most Innovative Companies for 2022.
YouTube Shorts a haven for scammers using stolen TikTok videos
Fri, 14th Jan 2022
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email security
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cybersecurity
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youtube
Scammers are stealing TikTok videos and reposting them on YouTube Shorts to gain views and subscribers, according to new research from Tenable.