Latest news - Page 36

New research indicates that while Asian super apps dominate the market, user growth has slowed markedly, with 499 million projected for 2024.

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

Research suggests nearly half of Asia Pacific firms plan to boost AI investments by over 20% in the next year, despite a skills gap hindering progress.

Vistar Media has appointed Sean Cheyney as Global Head of Retail Media, aiming to enhance programmatic digital out-of-home strategies for retail.

Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.

Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.

Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.

New research reveals 43% of organisations in the Asia Pacific plan to boost AI investments by over 20% next year, highlighting a strategic divide.

NICE has launched CXone Mpower, a groundbreaking platform designed to automate customer service processes through advanced AI integration.

Switching to a subscription model is a great way to maximise revenue, provided you avoid these common obstacles.

SER Group has been named a Leader in the IDC MarketScape for its innovative enterprise content services, praised for AI-driven capabilities and customer support.

Amperity has been named a leader in the Customer Data Platform sector in Snowflake's 2025 Modern Marketing Data Stack report, recognising its data activation capabilities.

Human Managed has released a white paper on federated learning, highlighting its potential for enhanced data privacy and digital transformation in ASEAN.

In a fragmented digital ecosystem, brands must adopt omnichannel loyalty strategies to foster deeper connections and meet evolving consumer expectations.

Behamics has appointed former eBay executive Brooke Eichhorn as its new head of commercial partnerships for Australia and the Asia-Pacific region.

Following its 10.10 Travel Fest campaign, Traveloka has experienced a 127% surge in travel searches, signalling a boost in travel planning across Southeast Asia and Australia.

A report by Alibaba Cloud reveals Singapore's lead in sustainability, with 91% of businesses setting targets, though many still rely on manual tracking methods.

Michael Freeman has been appointed as the Country Lead for Malaysia by construction consultancy Linesight, aiming to enhance growth in the booming sector.

Adyen has partnered with Aigens to boost operational efficiency in the food and beverage sector in Hong Kong and Singapore through enhanced payment solutions.

Genesys has appointed Albert Nel as Senior Vice President for APAC, bringing over 20 years of tech experience to spearhead sales strategies in the region.