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BigCommerce launches Omnichannel Certified Partner program

Open SaaS ecommerce platform BigCommerce has announced the launch of its Omnichannel Certified Partner Program, an enterprise-focused initiative designed to give partners new ways to generate revenue by helping merchants on leading ecommerce platforms to achieve omnichannel success. 

Armed with numerous tools, services and exclusive channel partner programs, partners can educate and guide merchants on how to strategically expand into new channels that can drive more traffic with higher shopper intent, improve return on ad spend (ROAS) and generate more gross merchandise value (GMV).

Over 100 partners have joined the program and are among the first to capitalise on the benefits for their merchants. The OCP encompasses two bespoke programs the Omnichannel Certified Agency (OCA) Program and the Omnichannel Certified Technology (OCT) Partner Program. Each brings opportunities for partners to empower merchants to further innovate through specialised services such as feed management from Feedonomics, a BigCommerce company, and unprecedented access to partner initiatives.

"BigCommerce is always investing in our partner-first ecosystem. Our latest initiative with the Omnichannel Certification Program represents an outsized opportunity for partners to scale their businesses in one of the toughest markets we've seen. Put simply, if they are not participating in this program - they are missing out," says Sharon Gee, vice president of revenue growth and general manager of omnichannel partnerships at BigCommerce. 

"This new program is unlike anything weve ever done. It unlocks channel benefits and greater conversion for merchants, growth offerings for agencies and adoption for our technology and channel partners, making it a win-win-win for our entire community," she says.

"By providing unparalleled access to new channel partner programs, the OCP positions partners to offer merchants customised activities that build direct, trusting relationships with leading ads, marketplace and social platforms that fuel growth." 

Key benefits of the OCP include:

Access to exclusive channel partner alpha and beta programs such as accelerated application approvals, free ads credits and full-service, white-glove onboarding with platform partners including Amazons Buy with Prime, Google, Meta, Microsoft Advertising, Snap, Inc., TikTok and Walmart Marketplace.

Generation of more sales by optimising product listings that follow best practices and enabling them to reach more customers, improve channel performance and ultimately save time that can be applied to other critical business functions.

Invitations to growth consultations and global workshops to learn how to execute category-leading omnichannel strategies, while gaining direct support and deep training from channel partner teams, competitive pricing and promotions.

Streamlining of your business operations by leveraging Feedonomics to collect and normalise product data, onboard merchants more efficiently and publish consistent, high-quality data to create better user experiences.

BigCommerce partners have recognised similar benefits from their participation in the OCP, including scaled adoption of enterprise merchants with better performance, while also limiting acquisition costs as they grow their businesses.
 

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