The Ultimate Guide to Partner Programmes
2023 edition
Overview
Partner programmes are business strategies created by vendors to link them to their channel partners. These programmes aim to convince channel partners to recommend or sell the vendors’ products.
Partner programmes can come in many different forms, and all vendors have different ways of rolling out channel strategies. This can change depending on the market, size of business, and types of products sold.
These programmes often have many features, such as technical training and sales enablement, deal registration or marketing assets. There are often sales incentives, awards, recognitions, and other bonuses involved in programmes as well.
Interviews

Discussing IT solutions
Exclusive: Keeper Security launches industry-first solu...
Wed, 12th Apr 2023

Discussing Resellers
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Mon, 3rd Apr 2023

Discussing Cloud Services
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Thu, 30th Mar 2023
Top players
You can read more from the top players Ingram Micro, Hewlett Packard Enterprise, Microsoft, Lenovo, and WatchGuard Technologies.
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