Clari appoints Claire Darling as new CMO to drive growth

Clari has announced the appointment of Claire Darling as its new Chief Marketing Officer (CMO). With a notable career in transforming brands and creating market categories, Darling brings extensive experience to the role, having previously worked with reputable companies such as VMware, ServiceNow, Intapp, and Envoy.

Darling's appointment comes at a strategic time for Clari, which is accelerating its leadership in the revenue technology category. As the company expands its go-to-market frameworks to reach new buyers and market segments, Darling's expertise in modernising go-to-market strategies is expected to drive significant growth. Clari’s platform currently manages over USD $4 trillion in revenue, and recent strategic developments, including a new alliance with Deloitte Digital and updates to its AI-powered Revenue Platform, position it well for further expansion.

Andy Byrne, CEO of Clari, commented on the appointment, stating, "Claire is a paragon of the modern Chief Marketing Officer, with extensive expertise orchestrating brand, category creation, thought leadership, and go-to-market strategies that accelerate growth. She is a powerful addition to Clari’s executive team and will be instrumental in helping us extend our lead as the industry’s only purpose-built, AI-powered revenue platform that helps enterprises stop revenue leak and capture more revenue."

Claire Darling expressed her enthusiasm for joining Clari, recognising the company's significant impact and value in the revenue technology market. “It’s an exciting time to join Clari and play an integral role in the next phase of the company’s journey,” she said. “The impact and value Clari has brought to the revenue technology market and our customer community to date is impressive. Match this with the unrivaled innovation and expertise being delivered through our AI-powered Revenue Platform — we are truly transforming the most important business process in any company."

Darling also highlighted the opportunity to utilise her go-to-market expertise to support modern Chief Revenue Officers (CROs) and their teams in achieving revenue mastery while integrating Chief Information Officers (CIOs) into the revenue conversation.

Clari’s AI-powered Revenue Platform is designed to help companies optimise their entire revenue process. Over 1,500 organisations, including prominent names such as Okta, Adobe, Workday, Zoom, and Finastra, rely on Clari, which is known for improving win rates, preventing slipped deals, and accurately forecasting. The addition of Darling to the executive team is anticipated to bolster Clari’s efforts to deliver innovative solutions and drive productivity across all revenue-critical employees.