Jet Technologies expands across Southeast Asia amid tech demand
Jet Technologies is expanding its operations across Southeast Asia, responding to an increasing demand from printers in the region for digital embellishment, automation, and advanced finishing solutions.
The company, with over ten years of experience in Indonesia and an expanding footprint in Vietnam, has positioned itself to cater to printers adapting to rapid industry transformation. Many of these businesses are shifting away from traditional, labour-intensive processes towards technology-driven methods with the aim of streamlining operations and enhancing creative output while keeping costs in check.
"Printers in this region are hungry for innovation and eager to adopt technology that allows them to work smarter, not harder," said Jack Malki, Director at Jet Technologies. "We're seeing growing interest in solutions that offer both productivity gains and creative flexibility, particularly in areas like digital embellishment and automated finishing."
Technology uptake
One of the central trends in the market is the rising popularity of digital embellishment technology. Jet Technologies has gained attention for its Versatex Print Bar, a solution designed to replace traditional screen printing. This technology allows printers to incorporate high-impact design elements into their products, helping them differentiate in a competitive market.
Automation is also a significant focus for Southeast Asian printers. Many are exploring systems that reduce the need for manual intervention, aiming to boost throughput and maintain consistency in production. The company's new Jet iQ finishing range, covering equipment from slitting and rewinding to digital finishing lines and shrink sleeving machines, has been met with strong demand throughout the region. JetiQ is designed to offer modular and scalable options to enhance productivity, with several installations scheduled in Southeast Asia.
Market pressures
Printers across the region are striving to achieve a point of difference through either distinctive visual design or improved operational efficiency. Speed, quality and cost-effectiveness remain the primary drivers for investment in new technology. However, sustainability is starting to feature in discussions, especially for those who service multinational brand owners. Emerging technologies that achieve both environmental and economic advantages, such as LED-UV curing and material down-gauging, are gradually being adopted.
"The pace of change in Southeast Asia has really accelerated over the last few years," added Malki. "We're inspired by the ambition of our clients in the region, and we're committed to investing in the tools, training and local support they need to succeed."
Jet Technologies is prioritising local support infrastructure as it builds closer relationships with printers throughout Southeast Asia. The company's demonstration centres in Indonesia and Australia, where new equipment is continually introduced, provide clients with hands-on experience of new technology. These centres are intended to assist printers in assessing potential solutions for their businesses, thereby supporting the ongoing transition to updated industry practices in the region.
The company points to a deep understanding of the Southeast Asian market and ongoing investments in product development and support as key factors in its continued regional presence. Jet Technologies remains focused on delivering the technology and expertise that printers require as market expectations evolve.
