QSIC expands APAC retail media team with Jaclyn Shaw appointment

QSIC has announced the expansion of its retail media team in the Asia-Pacific region, appointing Jaclyn Shaw as Retail Media Partnerships Lead for APAC.

Shaw joins the business with nearly two decades of experience in commercial strategy, retail media and client partnerships, most recently concluding a 17-year tenure at NOVA Entertainment where she was Group Head of Commercial Projects. Her appointment comes as QSIC experiences growth in demand, with retailers aiming to enhance their in-store experiences and capitalise on rising retail media opportunities.

In her new role, Shaw will be responsible for leading day-to-day operations and serving as the principal contact for QSIC's key retail media customers throughout APAC. Her focus will include driving customer engagement, supporting revenue growth, and ensuring quality experiences across onboarding, account servicing, and campaign delivery. The position involves cross-functional collaboration to support the commercialisation of products, partner success, and various product development initiatives.

Retail media spending is forecast to rise significantly in the coming years, with EMARKETER projecting that in-store retail media ad spending will triple between 2024 and 2028. This market dynamic is reflected in QSIC's strategic decision to increase its investment and capabilities in the region.

"Jaclyn brings deep expertise in commercial partnerships and client strategy that will be invaluable as we continue to scale across APAC," said Ben Dixon, Head of Retail Media at QSIC. "Her leadership will help ensure that our partners continue to see QSIC as a trusted growth driver in an evolving retail media landscape."

Shaw's experience at NOVA Entertainment, a media business with extensive reach across radio, digital and experiential platforms, provided her with a background in leading commercial projects designed to support business transformation and revenue growth.

"Audio is one of the most powerful drivers of sales at the point of purchase, and QSIC's world-class measurement capabilities set it apart," said Shaw. "The company's innovative approach to in-store audio is redefining how retailers connect with consumers in physical environments. I'm thrilled to join this talented team to help clients transform data and insights into campaigns that deliver real impact."

QSIC's platform uses artificial intelligence and data intelligence tools to support retailers and brands in managing and measuring their in-store audio presence. Its offering includes a patented method for measuring the impact of audio advertising on real-world in-store transactions, allowing clients to analyse return on investment for in-store audio campaigns. The AI Ad Creator feature aims to streamline content production and enable faster in-store campaign launches.

QSIC works with a range of global clients operating in sectors including fuel and convenience, grocery, liquor, hospitality, fashion and specialty retail. Its technology covers services such as music curation, ad production, pricing evaluation, ad sales, and collateral creation. The company states that it reaches over 100 million in-store shoppers on a monthly basis.

The growth in in-store retail media reflects broader trends in consumer engagement strategies, with retailers seeking to leverage physical locations for targeted advertising and brand messaging. QSIC's expansion in APAC forms part of its response to these conditions, with the strengthening of its retail media team and investment in local leadership and technology infrastructure.