Temu & IACC launch programme to tackle IP disputes

Temu and the International AntiCounterfeiting Coalition have launched the IACC-Temu Program, giving IACC member brands a new way to raise complex intellectual property disputes on the marketplace.

The programme adds a dedicated process alongside Temu's existing reporting channels for rights holders. IACC members can escalate disputed notices through the IACC Global Portal, submit keywords and images to support detection work, and hold regular check-ins with Temu on enforcement issues.

Under the arrangement, participants get direct one-to-one access to Temu intellectual property specialists for cases that need further review. Temu said each escalation filed through the programme will receive a response within 48 hours.

The move deepens ties between the eCommerce platform and the anti-counterfeiting group after Temu joined the IACC as a General Member earlier this year. The IACC represents brands concerned with trademark counterfeiting and related intellectual property theft.

For brands, the new channel is meant for cases that go beyond routine takedown requests, including pending notices, rejected notices and complaints a rights holder wants reviewed again.

Enforcement data

Temu said the programme forms part of a wider effort to identify suspect listings before rights holders report them. According to its 2026 Intellectual Property Protection Report, proactive removals of potentially infringing listings outnumbered complaint-based takedowns by 331 to one.

The report also said Temu's proactive monitoring database now covers more than 15,000 brands, about three times the level a year earlier. According to the company, that monitoring uses more than 47 million images and 9.5 million keywords, with material submitted through the new programme feeding into the process.

Temu said its intellectual property controls span seller vetting and pre-listing screening to round-the-clock monitoring after products go live. The company operates in more than 90 markets.

The IACC said the joint work had already produced early results for participating brands.

“Temu underscored its commitment to brand protection and collaboration with the IACC when its Co-Founder, Dada Sun, met with me and my team. That discussion marked an important step in strengthening our relationship and ultimately led to the launch of the IACC-Temu Program,” said Bob Barchiesi, President, International AntiCounterfeiting Coalition.

“Early results from our joint program have been positive for our member brands, demonstrating the immense value of collaboration between all stakeholders in addressing IP challenges,” Barchiesi said.

The programme reflects a broader push by large online marketplaces to show brand owners and regulators they can respond more quickly to counterfeit and other allegedly infringing goods. In practice, that often means combining notice-and-takedown systems with automated screening tools and direct communication channels for major rights holders.

For Temu, which has expanded rapidly in international markets, intellectual property enforcement has become a closely watched issue as its merchant network and product listings have grown. The company said the programme is voluntary and is intended to improve the handling of more difficult cases rather than replace standard reporting routes.

The IACC has long worked with marketplaces, payment groups and social media companies through industry agreements and advisory efforts focused on online trade in counterfeit and pirated goods. That gives it a role as an intermediary for brands seeking quicker responses from large platforms.

A Temu spokesperson said the partnership was designed to combine direct enforcement with brand input.

“Effective IP protection requires both strong enforcement measures and close collaboration with rights holders,” the spokesperson said.

“The IACC-Temu Program brings these efforts together to better address complex cases and support proactive enforcement.”