Topsort appoints umer paracha as new Head of Marketing

Topsort has appointed Umer Paracha as its new Head of Marketing, the company announced. Umer brings over ten years of expertise in eCommerce, digital transformation, and retail media.

Throughout his career, Umer has held leadership roles in various industries. Notably, he served as Director of Digital Marketing at Daraz.pk, where he was instrumental in scaling South Asia's largest marketplace, driving daily orders from zero to 10,000. This growth led to the platform's acquisition by Alibaba in 2018. He also served as Director of eCommerce & Growth at Lansinoh Laboratories, a maternal health consumer goods brand, where he contributed to the company's eCommerce expansion, growing its business from USD $40 million to over USD $90 million through omni-channel marketing strategies and data-driven retail media tactics. In addition, Umer played a key role at QIAGEN, a global biotech company, leading the transformation of traditional manual ordering systems into eCommerce-first platforms.

His appointment follows Topsort's recent strategic partnership with Moloco, a leader in operational machine learning and performance advertising, as well as the company's USD $20 million Series A funding round aimed at scaling its clean advertising platform. The funding, valuing the company at USD $150 million, was led by Upload Ventures and included returning seed round investors Quiet Capital and Pear Ventures.

Regina Ye, CEO and Co-Founder of Topsort, commented on the new appointment, saying, "We are thrilled to have Umer join the Topsort team. His deep expertise in scaling global marketplaces and implementing retail media strategies makes him the ideal leader to drive our marketing efforts." She added, "Umer's extensive experience across multiple industries and his passion for digital transformation will be instrumental as we continue to democratise access to retail media technology."

Expressing his enthusiasm about the new role, Umer Paracha stated, "I'm excited to join Topsort at such a pivotal moment in the evolution of retail media. The advertising landscape is changing rapidly, and Topsort is uniquely positioned to lead in this new era of clean, cookieless and AI-driven advertising. I look forward to bringing my experience in scaling digital platforms to help Topsort grow and continue to provide world-class solutions for retailers, marketplaces, brands and agencies worldwide."