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VTEX and Adyen partner to extend unified commerce experience

VTEX, the enterprise digital commerce platform for premier brands and retailers, and Adyen, the financial technology platform of choice for businesses, announced a global partnership to accelerate enterprise brands and retailers' growth with a unified commerce experience across all touchpoints.

As a recession looms in the Asia Pacific, retailers must look for ways to improve the consumer experience and future-proof their businesses, the companies state.

Using a single, easy-to-implement native solution, merchants on VTEX can now do this. VTEX has created a unified commerce destination, equipped with anti-fraud and acquiring services, to enable greater efficiency and increased performance across online and offline activities.

Through an integration with Adyen's financial technology offering, merchants will have a 360 view of their customers, can personalise consumer journeys, and enable cross-team collaboration to deliver consistent contact across all points of interaction.

Having access to all data in one centralised place also boosts business intelligence, enabling retailers to make informed decisions and facilitate reconciliation.

According to a Forrester report, Adyen can bring an uplift of 1.52% in the authorisation rate to merchants, decrease 27% of chargebacks and generate a ROI of 186% over 3 years.

Pablo Che León, General Manager at VTEX Southeast Asia, says, "At VTEX, we are committed to enabling enterprises to run their entire world of commerce in our complete platform. Through our partnership with Adyen, we are creating an all-in-one place that allows sellers to meet their customers wherever they are in the buying process and unlock new growth opportunities."

With VTEXs new unified commerce solution, users will experience the following:

  • State of the art security: As a single platform with machine learning technology and a built-in anti-fraud solution, Adyen brings higher authorisation rates.
  • Cost reduction: By removing third parties, creating a single value chain, with gateway, anti-fraud and acquiring services included with a single partner, as well as the infinite shelf journey in the same connector.
  • Increased in-store mobility: Users gain mobility and thus have a more fluid shopping experience, with mobile payment terminals and reduced lines at the checkout counter.
  • Streamlined data: Customer data will be consolidated across in-store and online purchases, generating insights for decision making, which result in a better customer experience and a high capacity to personalise offers.

Roelant Prins, Chief Commercial Officer at Adyen, says, “Unified commerce is no longer a nice to have, it's a need to have. Businesses are needing to innovate quickly to keep up with changing consumer needs and expectations. By adding payments into the VTEX ecosystem via Adyen, retailers and enterprise businesses will be able to unify all channels onto one platform making it easier to manage and scale.”

Retailers such as C&A, the multinational retail clothing stores with head offices in Belgium and Germany, and retail stores in many other countries including Brazil, China, Mexico and the United States are pioneers in the use of this integration. The new offering is available immediately.

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