Xsolla updates Web Shop for mobile games to boost direct revenue
Xsolla has introduced updates to its Web Shop solution for mobile games, aiming to improve direct-to-consumer monetisation for studios.
The updates are designed to provide studios with faster and more seamless ways to generate revenue, granting them greater control over earnings and deeper insights into their customer data. Xsolla has reported that more than 600 Web Shops are currently in use globally by its partners, indicating adoption across various markets and platforms.
Industry context
Mobile game developers continue to navigate increasing user acquisition costs, regional regulatory complexities, and rising in-app purchase fees. In this context, Xsolla's Web Shop aims to offer developers a direct channel to players, enabling conversion of users into paying customers and retention over the long term. The solution allows for automated live operations with reduced operational requirements, while also providing alternatives to traditional app store ecosystems.
The company states that the new features allow developers to reduce operational overhead by as much as 50% through improved workflows and catalog synchronisation. Real-time updating via API and streamlined JSON imports facilitate accurate mirroring of the in-game catalog within the Web Shop, removing the need for manual updates to product details.
Functionality enhancements
The updated Web Shop incorporates adaptive offer chains, daily rewards, and browser-based push notifications. According to Xsolla, these tools can help drive a 5-15% increase in average revenue per paying user (ARPPU) by offering tiered deals and encouraging repeat visits. Retention rates may rise by 15% due to configurable daily rewards, while upgraded push notifications are intended to increase conversion by more than 30% through targeted messaging delivered via progressive web app (PWA) technology.
A subscription function has also been added, allowing studios to introduce recurring revenue streams such as VIP or monthly subscription models. The integration of a Buy Button for US iOS users is said to enable seamless browser-based purchases, supporting Apple Pay and facilitating higher net revenue and margin per transaction, while granting developers full control over user transactions and access to player data.
Site Builder and Headless Storefront
Alongside the Web Shop updates, Xsolla is unveiling Headless Storefront, an extension of its Site Builder tool. This feature provides a modular, customisable interface for game studios, offering both no-code simplicity and full-code flexibility for custom feature development. Headless Storefront enables marketing teams to visually manage promotions and layouts, while allowing developers to build and deploy custom React components that integrate with Xsolla's APIs. Studios can publish reusable interface blocks for quick deployment within the Site Builder environment.
According to Xsolla, Headless Storefront is intended to combine rapid feature deployment with the flexibility to support individual games' LiveOps and monetisation strategies. The company describes this as enabling studios of any size to scale their Web Shop with tailored features and workflows, without an increase in operational complexity.
"With the new updates to Web Shop, we're giving developers a powerful extension of their in-game monetization," said Chris Hewish, President at Xsolla. "It's designed to perform, built for LiveOps, and aligned with the latest market dynamics. It's not just about long-term revenue, it's about operating smarter and maximizing the player relationship."
Xsolla states that the Web Shop, in conjunction with the recently released Buy Button for Mobile Games, is positioned as a fundamental part of mobile games' LiveOps and direct-to-consumer revenue strategies.
