Connected TV stories - Page 3
YouTube drives trust, eCommerce growth in Southeast Asia
Fri, 6th Jun 2025
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digital transformation
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martech
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commerce systems
YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce's share of regional eCommerce GMV to 20%.
Video & influencer strategies seen as key for B2B marketers
Fri, 6th Jun 2025
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cx
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martech
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digital entertainment
LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.
Mattel & Tubi launch shoppable TV ads with QR code tech
Wed, 4th Jun 2025
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martech
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commerce systems
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e-commerce
Mattel launches shoppable TV ads in Australia via Tubi, letting viewers buy toys instantly using QR codes with Vudoo's tech, enhancing measurement and shopping.
Australian digital video ads lead APAC in engagement, but risks remain
Wed, 28th May 2025
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edutech
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martech
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digital entertainment
Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.
StackAdapt, Samba TV team up to advance CTV in Australia
Tue, 27th May 2025
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martech
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supply chain
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ai
StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia's growing CTV market.
Ooredoo Qatar trials HopprTV for personalised TV advertising
Fri, 16th May 2025
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cx
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martech
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data privacy
Ooredoo Qatar partners with Hoppr to trial personalised TV ads on set-top boxes, boosting ad relevance and customer experience without extra infrastructure.
StackAdapt debuts unified platform for email & programmatic ads
Thu, 8th May 2025
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cx
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martech
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commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Moloco named among top five global mobile ad platforms for 2025
Fri, 2nd May 2025
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martech
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
OzTAM partners with Samba TV & Nexxen for data project
Fri, 11th Apr 2025
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data analytics
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martech
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big data
OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.
Nexxen appoints Shironishi as VP for Japanese expansion
Sat, 15th Mar 2025
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martech
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digital media
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leadership
Nexxen has appointed Masatsune Shironishi as Vice President and Country Manager for Japan, aiming to enhance its expansion in the Asian market.
FreakOut advances ad tech with Neurons AI partnership
Wed, 12th Mar 2025
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martech
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ai
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marketing
FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.
Top trends shaping retail media to reach USD $179.5bn
Mon, 27th Jan 2025
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martech
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ai
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adtech
A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.
AI & automation drive advertising shifts in 2025 report
Tue, 21st Jan 2025
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digital transformation
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genai
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ai
Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.
Yahoo DSP announces partnerships to boost ad capabilities
Wed, 8th Jan 2025
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supply chain
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data privacy
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clean technologies
Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.
StackAdapt unveils instant brand lift tool in Asia-Pacific
Fri, 25th Oct 2024
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data analytics
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martech
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marketing
StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.
Yahoo expands identity solutions with new publisher tools
Thu, 24th Oct 2024
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martech
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yahoo
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connectivity
Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.
Yahoo identity solutions expand access across key SSPs
Wed, 23rd Oct 2024
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martech
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data privacy
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yahoo
Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.
GumGum launches platform prioritising privacy in advertising
Thu, 10th Oct 2024
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martech
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data privacy
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ai
GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.
StackAdapt expands APAC presence with senior hires in HK & Japan
Tue, 24th Sep 2024
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martech
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ai
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google
StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.
Raj Chauhan named President for Americas at Vudoo
Wed, 4th Sep 2024
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martech
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adtech
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cro
Vudoo appoints Raj Chauhan as President for the Americas, leveraging his 20+ years in digital advertising to drive expansion in the American market.