Connected TV stories - Page 4

DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.

Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.

Nexxen joins forces with The Trade Desk to bring automatic content recognition data to UK, US, Canada, and Australia, enhancing ad targeting in connected TV.

Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen's SSP platform to expand Vevo's programmatic ad capabilities across premium content.

Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

APAC's ad market is set to grow 8.5% to USD $289 billion in 2024, amid rising AI-driven ad fraud and evolving media quality trends.

Yahoo Advertising and connected TV platform Hoppr establish a partnership in Singapore, providing advertisers with innovative targeted TV solutions, using advanced ATV technology and Hoppr's patented methods.

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

Adjust integrates with Google Play Games on PC to boost metrics efficiency for mobile gaming app developers, using Google's Play Install Referrer API to directly attribute installs to PC campaigns.

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.

As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.

From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.

Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.

Yahoo collaborates with Amplified Intelligence to enhance programmatic advertising using innovative attention measurement.

OpenX and ExchangeWire's report shines light on JAPAC advertising's sustainability efforts & carbon-neutral trend.

OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.

Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they're also opting out of third-party tracking.