Connected TV stories - Page 2

Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.

Nexxen links with Tubi and News Australia to open programmatic access to Tubi's free ad-supported streaming inventory for local brands.

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

AppsFlyer launches Modern Marketing Cloud, an AI-powered platform with eight new tools boosting mobile-first app marketing across Southeast Asia.

Vistar Media boosts its Southeast Asia leadership with two key hires as demand for programmatic digital out-of-home advertising surges across the region.

Vevo has launched Vevo Evolve, AI-driven ad tools in Australia, boosting brand targeting with over 700 contextual categories and detailed audience insights.

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

Southeast Asia's ad growth hinges on better measurement as multi-screen, ad-supported streaming rises, demanding more accurate reach and attribution.

App marketers must start early, leverage AI, and optimise omnichannel strategies to capitalise on the 2025 holiday shopping surge amid evolving market challenges.

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.

StarHub has launched Dynamic Ad Pods in Singapore, enabling personalised real-time ad replacement during live TV broadcasts for targeted viewer experiences.

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.