Customer engagement stories - Page 16

iManage has unveiled enhancements to its AI strategy, including updates to Ask iManage and Insight+, aimed at boosting efficiency for users globally.

Fastly has unveiled enhancements to its Bot Management service, reducing CAPTCHA dependency while bolstering security and user experience across its platform.

Qualtrics has unveiled AI-driven updates to its XM for Customer Experience suite, promising businesses enhanced insights and tools to forge stronger customer connections.

Forrester's latest report reveals that agentic AI is revolutionising businesses, offering unmatched efficiency and innovation for early adopters.

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

Marketers must rethink their online strategies by leveraging AI and data to enhance customer experiences, drive engagement, and boost revenue in eCommerce.

Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.

Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.

Kaspersky has unveiled significant upgrades to its Partner Program for Managed Security Service Providers, aiming to better support evolving partner needs into 2025.

Seismic is set to unveil its Winter 2025 Product Release, featuring AI-driven tools designed to enhance efficiency for revenue leaders and their teams.

PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.

Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.

Haloocom Technologies has opened its Regional Headquarters in Singapore, aiming to boost AI-driven business communications across South East Asia.

Linnworks is unveiling new features on its Connected Commerce Ops platform at the upcoming Linnovation showcase, enhancing support for retailers facing market changes.

Gartner's research reveals that almost a third of organisations struggle with customer journey mapping, prompting Pega to unveil its GenAI-powered blueprint.

David Nuti of Extreme Networks discusses how AI is reshaping cybersecurity, streamlining security strategies for businesses amid growing digital threats.

Barracuda Networks has appointed Peter Alexander as Chief Marketing Officer to lead its market growth strategy and enhance cybersecurity solutions amid rising demand.

Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.

Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.