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IAS expands TikTok ad measurement across four formats
Marketing Technologies

IAS expands TikTok ad measurement across four formats

Advertisers can now assess TikTok search, commerce and Lite placements for brand safety and viewability as IAS widens its measurement coverage globally.

By Kaleah Salmon • 3 min read • Last month
Integral Ad Science hires Melissa Furze to lead AI push
Data Protection

Integral Ad Science hires Melissa Furze to lead AI push

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026
Integral Ad Science unveils IAS Agent AI assistant
Marketing Technologies

Integral Ad Science unveils IAS Agent AI assistant

Integral Ad Science will roll out IAS Agent, an explainable AI assistant for ad measurement, to all platform users for free early next year.

By Catherine Knowles • 4 min read • Fri, 19th Dec 2025
Integral Ad Science earns first AAM ethical AI certification
Marketing Technologies

Integral Ad Science earns first AAM ethical AI certification

Integral Ad Science is the first in digital advertising to earn the Alliance for Audited Media's Ethical AI Certification, spotlighting trusted AI use.

By Catherine Knowles • 3 min read • Wed, 30th Jul 2025
Australian digital video ads lead APAC in engagement, but risks remain
EduTech

Australian digital video ads lead APAC in engagement, but risks remain

Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.

By Catherine Knowles • 4 min read • Wed, 28th May 2025
StackAdapt expands APAC presence with senior hires in HK & Japan
Marketing Technologies

StackAdapt expands APAC presence with senior hires in HK & Japan

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

By Imee Dequito • 3 min read • Tue, 24th Sep 2024
GumGum names Niall Hogan as JAPAC General Manager
Marketing Technologies

GumGum names Niall Hogan as JAPAC General Manager

GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.

By Imee Dequito • 3 min read • Wed, 29th May 2024
IAS extends AI-driven brand safety measures on Facebook & Instagram
Facebook

IAS extends AI-driven brand safety measures on Facebook & Instagram

Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.

By Catherine Knowles • 3 min read • Tue, 6th Feb 2024
Integral Ad Science launches Quality Attention measurement tool
Customer Experience

Integral Ad Science launches Quality Attention measurement tool

Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.

By Kaleah Salmon • 3 min read • Fri, 5th Jan 2024
Integral Ad Science expands measurement capabilities for YouTube Shorts
Data Analytics

Integral Ad Science expands measurement capabilities for YouTube Shorts

Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.

By Kaleah Salmon • 3 min read • Wed, 20th Dec 2023