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Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • Last month
ACAM launches search course as zero-click AI rises
Marketing Technologies

ACAM launches search course as zero-click AI rises

Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.

By Shannon Williams • 4 min read • Tue, 14th Apr 2026
Barrows & QSIC sync in‑store audio with digital video
Digital Signage

Barrows & QSIC sync in‑store audio with digital video

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Optimizing performance. Forgetting meaning
Clean technologies

Optimizing performance. Forgetting meaning

Brands are chasing clicks and dashboards, but neglecting to measure meaning, impact and equity that drive long-term value and growth.

By Gabriela Rodrigues • 3 min read • Fri, 6th Mar 2026
YouTube sets 2026 agenda on creators, kids & AI tools
Marketing Technologies

YouTube sets 2026 agenda on creators, kids & AI tools

YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.

By Sofiah Nichole Salivio • 5 min read • Thu, 22nd Jan 2026
AI agents to reshape brand discovery by 2026, says Kantar
Marketing Technologies

AI agents to reshape brand discovery by 2026, says Kantar

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

By Shannon Williams • 6 min read • Tue, 23rd Dec 2025
Qualtrics unveils refreshed Partner Programme & tiered tracks
Customer Experience

Qualtrics unveils refreshed Partner Programme & tiered tracks

Qualtrics has refreshed its Partner Programme with new tiered tracks to boost global partner growth and enhance experience management capabilities.

By Shannon Williams • 3 min read • Tue, 29th Jul 2025
Carrie Parker named Chief Marketing Officer at Medallia
Software-as-a-Service

Carrie Parker named Chief Marketing Officer at Medallia

Medallia has appointed Carrie Parker as its new Chief Marketing Officer, bringing over 25 years of experience from major firms including Cision and American Express.

By Melvin Hipolito • 2 min read • Tue, 25th Mar 2025
Kantar report reveals key marketing trends for 2025
Marketing Technologies

Kantar report reveals key marketing trends for 2025

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024

Stories from Other Regions

Kantar stories

Britons no better than Americans at spotting deepfakes
Generative AI

Britons no better than Americans at spotting deepfakes

Familiarity with AI fakery is not improving detection, as a UK survey found Britons struggled to spot manipulated video and stills.

By Mark Tarre • 4 min read • Last month
ACAM launches AI programme for not-for-profit sector
Data Protection

ACAM launches AI programme for not-for-profit sector

Charities are being urged to move beyond AI trial use as a new four-week course tackles governance, ethics and practical deployment.

By Mark Tarre • 4 min read • Last month
Electric Twin raises USD $14m to scale AI audiences
Data Analytics

Electric Twin raises USD $14m to scale AI audiences

London AI start-up Electric Twin raises USD $14m to grow its synthetic audience tech, pitched as a faster alternative to market research.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 13th Feb 2026
Nationwide wins Best Use of Customer Insight award
Data Analytics

Nationwide wins Best Use of Customer Insight award

Nationwide wins Best Use of Customer Insight at the Institute of Customer Service Awards 2025 for its work with Medallia and Kantar improving member experience.

By Kaleah Salmon • 3 min read • Tue, 20th May 2025
YouTube at 20: Canadian creators reflect on culture & growth
Digital Entertainment

YouTube at 20: Canadian creators reflect on culture & growth

YouTube celebrates 20 years, with Canadian creators contributing CAD $1.8 billion to GDP and inspiring a global audience through diverse content and innovation.

By Melania Watson • 4 min read • Wed, 23rd Apr 2025
Amazon's APS welcomes inclusion of Melbourne startup Vudoo
Marketing Technologies

Amazon's APS welcomes inclusion of Melbourne startup Vudoo

Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.

By Melania Watson • 3 min read • Tue, 15th Apr 2025
Kantar reveals rise in UK ad-supported streaming tiers
Marketing Technologies

Kantar reveals rise in UK ad-supported streaming tiers

Kantar's latest report reveals a surge in ad-supported streaming subscriptions in the UK, rising to 31% amid changing viewer habits and economic pressures.

By Catherine Knowles • 3 min read • Fri, 31st Jan 2025
Kantar & LiveRamp expand partnership for ad targeting
Data Protection

Kantar & LiveRamp expand partnership for ad targeting

Kantar and LiveRamp have broadened their partnership, enabling advertisers to better target online campaigns using Kantar's consumer data across key markets.

By Kaleah Salmon • 2 min read • Fri, 29th Nov 2024