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Leon Shepherd stories

Leon Shepherd is a discerning commentator on the rapidly evolving e-commerce landscape. With a keen eye for recognising standout performers in the digital marketplace, Shepherd has keenly reported on the notable accolade bestowed upon BigCommerce by Forrester Research, highlighting the platform's dual competence in both B2C and B2B commerce solutions.

Moreover, Shepherd demonstrates a profound interest in the innovative strategies that brands like Ted Baker employ to revitalise their global digital presence. By covering Ted Baker's adoption of BigCommerce's advanced multi-storefront (MSF) headless solution, Shepherd showcases his understanding of the critical role such technologies play in propelling brands towards a digital-first future, underlining the ongoing transformation in retail operations and customer engagement.