Loyalty programmes stories - Page 4

Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.

As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.

Eagle Eye's Miles Toolin discusses the company's AI-driven loyalty and promotions platform and its plans for the APAC market. #TechDay #marketing.

According to Loyalty Now, it's important to look for a flexible solution instead of a one-size-fits-all promise.

Eagle Eye's Untie Nots has secured a multi-year contract with NTUC FairPrice, Singapore's largest retailer, to deliver loyalty challenges.

Loyalty programs are crucial for travel, hospitality, and quick-serve brands. But why are so many getting it wrong?.

Anurag Vasisth joins us to share more about Loyalty Now, its offerings, and the company's infrastructure in Asia Pacific.

There's no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.

When it comes to the retail sector, merchants have never had access to so many different client touchpoints and data to understand their customers better.

New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.

Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.

Retailers can improve customer retention and secure repeat business through card-linked loyalty programs that remove friction and inconvenience for shoppers.

With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.

A card-linked loyalty program can help retailers and service providers take their eCommerce to the next level in several ways.

As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.

Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.

Loyalty programs provide an exclusive 'experience beyond the product' and help businesses get a better picture of their consumer buying journey.

Retailers that improve the customer experience are better placed to improve revenue and profits amid growing competition, writes Loyalty Now CEO Cary Lockwood.

Loyalty programs that focus on genuine customer relationships can deliver significant value to organizations, driving repeat business and growth.