Tough times? Aussie brands need a multi-channel strategy
Diversifying across multiple channels not only provides a competitive advantage but also helps brands hedge against potential downturns.
Pattern introduces AI-powered tool to optimise brand visibility
Pattern launches Destiny in Australia, an AI-powered feature to optimise brand visibility and reduce advertising spend.
Pattern launches Digital Shelf Tool for competitive edge
Pattern, the worldwide e-commerce accelerator, has announced that Australian brands now have free access to its new Digital Shelf tool.
Pattern’s platform identify unauthorised marketplace sellers
The eCommerce acceleration platform helped track down an estimated AU$2.5 million worth of potential unauthorised marketplace sales within or into Australia.
Pattern Australia prepares brands for Amazon Prime Day
Pattern identifies key shopping categories for consumers to watch this Amazon Prime Day, with home and kitchen, electronics and books predicted to be popular.
Amazon passing eBay in popularity says new research
The report investigated Australian' shoppers' changing eCommerce habits and the latest digital marketplace trends.
Aussie retailers benefit from Cyber Sales period - report
Pattern has released a new report indicating that the recent Cyber Sales period delivered strong results for Australian retailers.
Pattern Australia and popular local skincare brand partner
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
Demand for Australian brands grows in China despite tension
67% of China’s cross-border online shoppers expecting to increase their online spending for western and Australian goods in the coming year.
Record number of Australians shopped online over last year
Pattern has released new research showing that in the last twelve months, a record number of Australians made a purchase online, spending AUD $62.3 billion.
What brands can expect from Amazon Prime Day in Australia
Amazon Prime Day is the annual two-day shopping event, kicking off this year from July 12-13 and is the global online shopping platform's biggest sales event.