Pattern stories
Tough times? Aussie brands need a multi-channel strategy
Last month
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retail technologies
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d2c
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retail
Diversifying across multiple channels not only provides a competitive advantage but also helps brands hedge against potential downturns.
Pattern introduces AI-powered tool to optimise brand visibility
Wed, 25th Oct 2023
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amazon
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competition
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predictions
Pattern launches Destiny in Australia, an AI-powered feature to optimise brand visibility and reduce advertising spend.
Pattern launches Digital Shelf Tool for competitive edge
Thu, 7th Sep 2023
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aws
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pattern
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marketplace
Pattern, the worldwide e-commerce accelerator, has announced that Australian brands now have free access to its new Digital Shelf tool.
Pattern’s platform identify unauthorised marketplace sellers
Fri, 21st Jul 2023
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paas
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accelerator
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resellers
The eCommerce acceleration platform helped track down an estimated AU$2.5 million worth of potential unauthorised marketplace sales within or into Australia.
Pattern Australia prepares brands for Amazon Prime Day
Wed, 28th Jun 2023
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aws
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online shopping
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amazon prime
Pattern identifies key shopping categories for consumers to watch this Amazon Prime Day, with home and kitchen, electronics and books predicted to be popular.
Amazon passing eBay in popularity says new research
Fri, 24th Mar 2023
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amazon
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online shopping
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retail
The report investigated Australian' shoppers' changing eCommerce habits and the latest digital marketplace trends.
Aussie retailers benefit from Cyber Sales period - report
Mon, 12th Dec 2022
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cx
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sales
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retail
Pattern has released a new report indicating that the recent Cyber Sales period delivered strong results for Australian retailers.
Pattern Australia and popular local skincare brand partner
Tue, 15th Nov 2022
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digital marketing
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social media
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branding
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
Demand for Australian brands grows in China despite tension
Fri, 16th Sep 2022
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wechat
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online shopping
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pattern
67% of China’s cross-border online shoppers expecting to increase their online spending for western and Australian goods in the coming year.
Record number of Australians shopped online over last year
Fri, 19th Aug 2022
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online shopping
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research
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pattern
Pattern has released new research showing that in the last twelve months, a record number of Australians made a purchase online, spending AUD $62.3 billion.
What brands can expect from Amazon Prime Day in Australia
Tue, 5th Jul 2022
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amazon
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online shopping
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pattern
Amazon Prime Day is the annual two-day shopping event, kicking off this year from July 12-13 and is the global online shopping platform's biggest sales event.