Dentsu Digital & SmartOSC unveil Headless Commerce tool

Dentsu Digital and SmartOSC have announced the launch of their Integrated EC Solution, "Headless Commerce Accelerator," designed to transform the digital commerce experience.

Based in Tokyo, Japan, Dentsu Digital is recognised for its extensive expertise in eCommerce system development. It has partnered with SmartOSC, a company known globally for its work in EC and CMS implementation, to introduce the new solution. "Headless Commerce Accelerator" integrates Salesforce Commerce Cloud, a well-established eCommerce platform, with Magnolia Headless CMS, known for its content management capabilities.

The intention behind the "Headless Commerce Accelerator" is to drive success in digital commerce, reduce market introduction times, and create seamless, scalable shopping experiences for global retailers. This approach aims to provide a rapid and effective way for retailers to adopt Headless Commerce.

Daisuke Kobayashi, Executive Vice President at Dentsu Digital, remarked, "We have been supporting numerous clients in building eCommerce platforms to enhance customer experience (CX). As businesses seek more flexible and optimised CX solutions, we recognise the growing importance of Headless Commerce. In collaboration with SmartOSC, we have successfully developed the 'Headless Commerce Accelerator,' allowing companies to transition to Headless Commerce swiftly. With this solution, we aim to drive CX advancements and contribute to our clients' business growth."

Thai Son Nguyen, CEO and Co-founder of SmartOSC, echoed this sentiment stating, "SmartOSC and Dentsu Digital are committed to pioneering new and practical approaches in the ever-evolving eCommerce landscape. This solution addresses modern eCommerce challenges while empowering businesses with scalable and flexible personalisation capabilities."

The product employs a Minimum Viable Product (MVP) approach, allowing businesses to quickly experiment with Headless Commerce. This is facilitated through pre-configured templates and components, enabling rapid deployment and validation. The MVP approach involves launching a product with the fundamental necessary scope for market evaluation, leading to subsequent improvements.

Leveraging real-time data from this approach, businesses can enhance customer experiences promptly, allowing for quick adaptation to the market and significantly reducing the time between strategic planning and execution.

While traditional Headless Commerce implementations often demand advanced technical expertise, the "Headless Commerce Accelerator" simplifies content management with a user-friendly interface, ensuring a flexible and dynamic front-end. This enables swift content updates, aiming to improve the consumer shopping experience.

Thai Son Nguyen further commented, "By leveraging the latest technologies, our collaboration will provide significant value to enterprises seeking a competitive edge, accelerating customer experience transformation and sustainable business growth."

In recent years, online shopping has become integral to consumer life, with customer expectations on the rise. Evolving consumer demands now require brands to offer personalised, content-driven, and seamless experiences across various touchpoints. Businesses are under increasing pressure to efficiently integrate content and commerce while adapting to market changes.

Traditional eCommerce platforms, which tightly couple the user interface with the back-end system, can limit businesses looking to flexibly customise shopping experiences. This structure can hinder agility, slow time-to-market, and lead to inefficiencies in responding to consumer needs. Additionally, as brands venture into omnichannel retailing, inconsistent customer experiences and fragmented content delivery remain significant issues without seamless integration.

Headless Commerce offers a solution, employing a decoupled architecture that segregates the front-end from the back-end, allowing for agile updates and seamless multi-platform integration. Despite its advantages, transitioning to Headless Commerce demands careful evaluation of systems, considerations of future investment costs, operational expenses, and expertise for effective implementation.

Through the "Headless Commerce Accelerator," Dentsu Digital and SmartOSC aim to support businesses in delivering a seamless and engaging shopping experience, contributing to their long-term growth."