Search Engine Optimisation (SEO) stories - Page 8
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Bing reveals top 2012 searches
Wed, 28th Nov 2012
#
smartphones
#
martech
#
personal computing devices
Microsoft has revealed the iPhone 5 to be the top-searched news story of 2012, along with a host of other results from search engine Bing.
How to: Rank well locally to improve your SEO
Thu, 22nd Nov 2012
#
martech
#
zeald
#
seo
Boost your local SEO: Learn why ranking well locally is crucial for businesses and discover key strategies to dominate local search results.
Kiwis get wise to Freelancer
Thu, 13th Sep 2012
#
martech
#
freelancing
#
seo
Value of projects completed hits one million NZD for the Kiwi arm of the world’s largest outsourcing and crowd-sourcing marketplace.
Layman's explanation of Facebook
Mon, 9th Jul 2012
#
martech
#
personal computing devices
#
apple
Facebook demystified: From keeping in touch to brand building, find out how this major social network shapes our online lives.
Accept payments on your mobile with ’Swipe HQ’
Sat, 23rd Jun 2012
#
martech
#
commerce systems
#
payment technologies
New Zealand's Optimizer HQ unveils Swipe HQ, a game changer for mobile payments, directly via the headphone jack.
The terror of doing something different – Part Two
Fri, 8th Jun 2012
#
crm
#
martech
#
sales systems
In a bold turnaround, Jim overhauls his business, streamlining marketing and boosting lead generation, proving change is not only necessary but rewarding.
Online marketing tripping up SMEs
Mon, 23rd Apr 2012
#
data analytics
#
cx
#
martech
Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.
Manas Kumar: optimising leadership
Thu, 1st Mar 2012
#
martech
#
digital marketing
#
optimizer hq
Manas Kumar, CEO of Optimizer, is interviewed about the Kiwi company he launched and the role that the international sector plays in his business.
Learn digital marketing from the experts
Tue, 7th Feb 2012
#
martech
#
social media
#
linkedin
Boost your online presence with top NZ experts in a 10-week digital marketing course, covering SEO to social media. Early birds get 50% off!.
2011: the year of living and working dangerously online
Wed, 1st Feb 2012
#
martech
#
twitter
#
chillisoft
2011 saw further development of security risks for IT users – both as individuals and as employees of businesses.
SEO fears force businesses onto Google+
Fri, 13th Jan 2012
#
martech
#
google
#
twitter
Harvard expert warns businesses must join Google+ or risk losing top SEO rankings, highlighting Google's strategic leverage.
Make your content work harder!
Thu, 17th Nov 2011
#
martech
#
google
#
sage
To thrive in digital marketing, create engaging, optimised content and distribute it strategically. Tools like If This Then That and Tarpipe can help.
How to build a website PT6
Tue, 1st Nov 2011
#
martech
#
avg technologies
#
yahoo
SEO (Search Engine Optimisation) can seem like one of the most vague and confusing topics of website design and development.
Gaddafi photo malware warning
Fri, 21st Oct 2011
#
malware
#
martech
#
cybersecurity
Internet users are warned against visiting sites or clicking on messages about Muammar Gaddafi's death, as spammers exploit the event to spread malware.
Top 5 tips & tricks from Google
Fri, 1st Jul 2011
#
martech
#
google
#
search engines
Discover the best hidden tricks for mastering Google search with tips from Dan Russell, a Google research scientist, saving you time and effort online.
Coming to terms with the Google sidestep
Tue, 1st Feb 2011
#
martech
#
digital entertainment
#
tvnz
Businesses reel as Google's algorithm changes shake the foundations of online marketing, forcing a rethink in SEO strategy.
Are you a robot? Software nightmares in online marketing
Sat, 1st Jan 2011
#
martech
#
digital marketing
#
b2b marketing
Is software the key to successful online marketing? Not necessarily. Find out why manual effort and ethical practices are still crucial.
Keewl Search Engine
Fri, 24th Dec 2010
#
uc
#
martech
#
telco
Keewl is a new 2.0 Search Engine that lets you search in the Web, photos, videos, blogs, social buzz, shopping and news.
Are web developers short changing your business?
Wed, 1st Dec 2010
#
gaming
#
martech
#
digital entertainment
Businesses risk being overcharged by web developers lacking effective online marketing and SEO skills, impacting visibility and growth.
What makes a great website
Wed, 1st Dec 2010
#
gaming
#
martech
#
digital entertainment
Web users have a short attention span and are easily put off by a great wall of text, read more to learn what makes a great website...