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Expert Opinions - Page 26

How investing in card-linked loyalty programs can improve customer retention
Data Analytics

How investing in card-linked loyalty programs can improve customer retention

Retailers can improve customer retention and secure repeat business through card-linked loyalty programs that remove friction and inconvenience for shoppers.

By Cary Lockwood • 4 min read • Tue, 1st Feb 2022
Keeping automation human centric
Customer Relationship Management

Keeping automation human centric

No matter where businesses are in their digital transformation, sooner or later, implementing automation processes will become a daily activity.

By JR Keene • 3 min read • Mon, 31st Jan 2022
Putting the best price forward
Opinion

Putting the best price forward

The infamous abandon cart issue has plagued the eCommerce sector since its birth. Items sit awaiting purchase, and if left long enough, never purchased at all.

By JR Keene • 3 min read • Mon, 24th Jan 2022
The rise of the CRO - an evolutionary step in business
Fintech

The rise of the CRO - an evolutionary step in business

As the business landscape fluctuates and COVID-19 continues to overturn usual routines, companies have had to readjust their focuses.

By Sharn Piper • 4 min read • Mon, 17th Jan 2022
How modern technology solutions help insurers provide a better customer experience
Customer Relationship Management

How modern technology solutions help insurers provide a better customer experience

In a market that values hyper-personalisation, customer and user experience are crucial for insurers to stay competitive.

By Yannick Giguère • 3 min read • Wed, 15th Dec 2021
Delivering a compelling customer experience in the digital age
Customer Relationship Management

Delivering a compelling customer experience in the digital age

Delivering a positive customer experience in the digital age starts with a modern website, or risk losing customers.

By Kyle Muir • 3 min read • Wed, 15th Dec 2021
How retailers can transform using data in the cloud
Data Analytics

How retailers can transform using data in the cloud

Cloud can do much more than reduce a retailer's cost of computing and data storage. In fact, it can offer new experiences to both employees and customers.

By Andal Alwan • 4 min read • Wed, 8th Dec 2021
The year ahead: Unpacking customer engagement and loyalty trends for 2022
Data Analytics

The year ahead: Unpacking customer engagement and loyalty trends for 2022

Loizou and Toolin predict key trends driving customer engagement and loyalty, including customer data activation and unique rewards.

By Billy Loizou and Miles Toolin • 3 min read • Mon, 6th Dec 2021
How retailers can accelerate their business through card-linked loyalty programs
Data Analytics

How retailers can accelerate their business through card-linked loyalty programs

Card-linked loyalty programs offer a seamless way for retailers to build stronger customer relationships. Find out the benefits in this article.

By Cary Lockwood • 4 min read • Thu, 2nd Dec 2021
Five reasons merchants must invest in open ecosystem loyalty programs
Fintech

Five reasons merchants must invest in open ecosystem loyalty programs

The booming eCommerce sector has increased competition in the retail industry, leading to a focus on customer experience and loyalty programs.

By Cary Lockwood • 5 min read • Wed, 10th Nov 2021
Three things an online marketplace can teach you about your business
Data Analytics

Three things an online marketplace can teach you about your business

Your marketplace platform can generate a wealth of intelligence to help you operate your business better, writes Marketplacer's Andy Kelk.

By Andy Kelk • 3 min read • Wed, 3rd Nov 2021
How card-linked loyalty programs will take eCommerce to the next level
Customer Relationship Management

How card-linked loyalty programs will take eCommerce to the next level

A card-linked loyalty program can help retailers and service providers take their eCommerce to the next level in several ways.

By Cary Lockwood • 3 min read • Thu, 14th Oct 2021
The foundations of a modern data-driven organisation: Obtaining a clear view of the customer
Customer Relationship Management

The foundations of a modern data-driven organisation: Obtaining a clear view of the customer

The key to understanding customers lies in listening to them and connecting through various communication channels, says expert.

By Daniel Hand • 3 min read • Wed, 6th Oct 2021
Data: the key to unlocking loyalty success
Marketing Technologies

Data: the key to unlocking loyalty success

Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.

By Billy Loizou • 5 min read • Mon, 27th Sep 2021
How data analytics and the food industry is becoming the perfect blend
Data Analytics

How data analytics and the food industry is becoming the perfect blend

Providing more personalised shopping experiences through customer loyalty initiatives will ultimately benefit the customer.

By Amir Orad and Andrew Feigenson • 4 min read • Mon, 27th Sep 2021
Competitive talent markets are a technology problem
Data Science

Competitive talent markets are a technology problem

Instead of seeing the next few months as a pot-luck, data science and technology should be utilised to pick apart what exactly organisations need to grow.

By Rudy Crous • 3 min read • Mon, 27th Sep 2021
Transforming contact centres with a digital-first customer experience strategy
Customer Relationship Management

Transforming contact centres with a digital-first customer experience strategy

Taking a genuinely digital-first approach to CX means organisations must understand how customers access services and how they are supported.

By Rod Lester • 3 min read • Fri, 24th Sep 2021
Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Data Analytics

Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond

The pandemic has prompted the retail industry to adapt their marketing strategies. Here are key tactics for success.

By Beatrice Ellefsen • 5 min read • Mon, 20th Sep 2021
The opportunity for CIOs to impact the customer experience
Customer Relationship Management

The opportunity for CIOs to impact the customer experience

The role of the CIO has changed forever due to the pandemic. Now, CIOs have an opportunity to reimagine and foster collaborative relationships with the CMO.

By Steve Hawkes • 4 min read • Thu, 16th Sep 2021